Social Media Management
Which Social Media Platforms do we focus on?
TikTok
Content Curation: A Monthly Roadmap for Purposeful Posting
Each month, our team curates a bespoke content planner designed to align your content pillars with your overarching business objectives. We review your brand’s current goals, analyse what’s performing across platforms, and proactively plan the stories your audience will want to see next.
That means...
- Selecting and sequencing assets to build narrative flow
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Writing platform-optimised copy and hooks that convert
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Mapping each piece of content back to your strategic pillars
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Tracking trending topics and adapting your calendar accordingly
From Content Curation, through to Community Management and Reporting.
Once your content is curated, we handle the rollout. Our team schedules and distributes content across every channel — optimised for format, timing, and platform best practice.
We monitor, moderate, and engage daily, ensuring your audience feels seen and heard. From comment replies and DMs to proactive engagement with like-minded accounts, our community management builds brand trust and keeps your social presence active and authentic.
Our approach combines automation where it’s efficient, and human touch where it counts — because relationships can’t be outsourced to an algorithm.
Every piece of content we publish is measured and reviewed. Through monthly reporting, we identify what’s resonating, what’s driving engagement, and what can be improved.
We look beyond vanity metrics — analysing patterns, trends, and performance insights to continuously evolve your content mix. These learnings flow straight back into your strategy and monthly planner, ensuring you’re not just active on social media — you’re growing.
Here’s What A Social Media Management Retainer Typically Includes.
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Monthly content curation and planning – aligning content pillars, brand goals, and key dates into a strategic calendar.
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Copywriting and caption development – platform-specific messaging that connects with your audience and drives engagement.
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Content scheduling and publishing – optimised timing, hashtags, and formats to maximise reach and consistency.
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Community management – monitoring, responding, and engaging daily to build authentic relationships with your audience.
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Proactive engagement – connecting with like-minded accounts, followers, and creators to grow visibility and trust.
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Trend monitoring and adaptation – identifying what’s performing across social platforms and evolving your content accordingly.
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Paid post boosting (optional add-on) – amplifying top-performing content through strategic, cost-effective paid support.
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Performance tracking and reporting – monthly insights into reach, engagement, growth, and conversion metrics.
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Strategy refinement – ongoing recommendations and adjustments based on data, trends, and campaign outcomes.
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Account management and support – a dedicated social media manager as your day-to-day contact, supported by our in-house creative and strategy team.
Social Media 101 Training
Here’s what our social media training workshop can include:
Our social media training covers a wide array of topics, including:
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Understanding the Social Media Landscape: Gain insights into current trends and user demographics across various platforms.
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Setting Goals and Objectives: Learn how to define clear, achievable goals for your social media campaigns.
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Target Audience Profiling: Identify and understand your ideal audience to tailor content that resonates.
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Content Creation Strategies: Discover best practices for creating engaging content, including visuals and copywriting techniques.
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Platform-Specific Tactics: Explore strategies tailored to platforms like Facebook, Instagram, Twitter, and LinkedIn.
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Analytics and Reporting: Understand how to measure success and interpret data to refine your social media strategy.
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Our training sessions are flexible and can be conducted in-person at our Melbourne office or virtually via Google Meet, accommodating teams of various sizes. Whether you’re new to social media or seeking to update your knowledge with the latest trends, our training is tailored to meet your specific needs.
Investing in social media training empowers your team to manage your brand’s online presence effectively, ensuring consistent messaging and engagement with your audience. By staying informed about the latest developments in social media, your business can maintain a competitive edge in the digital marketplace.
At Melbourne Social Co, we are committed to providing top-tier social media training that drives results. Contact us today to learn more about how our training programs can benefit your business.
Would you like to know more or schedule in a session with our team? Get in touch today.
With our expert-led social media training, you’ll gain the confidence and skills to craft compelling content, implement effective social media strategies, and drive measurable results for your brand.
Who is Social Media Training For?
Our social media training is tailored for:
Business Owners & Entrepreneurs – Learn how to manage and grow your brand’s online presence efficiently.
Marketing Teams – Develop advanced social media strategies to maximise engagement and conversions.
Social Media Managers – Stay up to date with the latest trends, algorithms, and platform best practices.
Content Creators & Influencers – Enhance your storytelling and monetisation strategies.
Key Benefits of Our Social Media Training
Stay Ahead of Algorithm Changes – Learn the latest updates from platforms like Facebook, Instagram, LinkedIn, and TikTok.
Improve Engagement & Reach – Discover how to create content that resonates with your target audience.
Master Paid & Organic Strategies – Understand when to invest in ads and how to optimise your content for maximum visibility.
Boost ROI & Business Growth – Implement data-driven strategies to achieve your business goals.
Whether you’re new to social media training or looking to refine your strategy, our customised sessions will help you achieve real results. Get in touch today to start transforming your social media approach!
Lo-Fi Social Media Content
We do lo-fi content, better than anyone else.
In a digital world full of polished campaigns and AI sameness, consumers crave something different – the unfiltered, human perspective that lo-fi content delivers best.
That’s where we come in.
We’re not just here to shoot content. We act as an extension of your team – often embedded as your “on-the-ground” creators – so every piece feels brand-led and intentional.
Whether you’re after a once off video or a monthly retainer, we’ve got flexible solutions to suit.
Before a camera rolls, we align with you on messaging, creative direction, and approvals, so nothing goes live without your sign-off.
From concept to final cut, our in-house team handles everything – ideation, production, and editing – creating native videos that work across both organic and paid.
The result?
Content that’s consistent, human, and impossible to scroll past.
Why Lo-Fi
Content
Works.
Authenticity converts. Ads that feel organic stop the scroll – 79% of consumers say lo-fi content impacts their purchase decisions
Better engagement. Lo-fi creative consistently outperforms polished campaigns on TikTok and Reels, with higher retention rates and lower CPMs.
Platform-native. When using it in paid, TikTok and Meta reward content that looks like it belongs in the feed, not like a traditional ad.
The difference? Our lo-fi isn’t DIY. We create elevated lo-fi content, filmed on iPhone, creatively directed, and strategically optimised for performance.
How it works.
Ready to get started? Here’s an overview of our process.
Briefing.
You complete our content briefing form.
Concepts.
We develop lo-fi video concepts tailored to your brand and ad strategy.
Sign Off.
You approve the creative direction, talent, and hooks.
Production.
Our in-house creators film elevated lo-fi content.
Delivery.
You receive a suite of ready-to-run videos optimised for your platforms.
Let us fill your lo-fi content gap.
We can create lo-fi content as a once off project or on a monthly retainer.
Enquire now to secure production slots with our team.
Social Media Strategy
Bespoke Social Media Marketing Strategy
We can assist you in creating a social media marketing strategy to ensure you are best positioned to take your brand to market.
A Melbourne Social Co Strategy covers the following:
Research Deep Dive.
- Executive Summary
- Situation Analysis
- Goals and Objectives
- The Social Media Landscape
- Social Media Audit
- Competitor Analysis
- Accounts to Inspire
- Target Audience
- Channel Roles
Strategy for Success.
- Content Pillars
- Content Schedule
- Social Media Visual Identity Recommendation
- Social Media Tone of Voice Recommendation
- Content Concepts
- Proposed First Content Plan Outline
- Paid Amplification Plan
At the end of your social media strategy process, you’ll walk away with a clear and detailed roadmap – a customised playbook that outlines exactly what to post, where to show up, and how to grow your brand online.
This isn’t a generic template; it’s a data-driven and creatively led guide built around your business goals, audience insights, and brand identity. Many of our clients choose to continue working with Melbourne Social Co on a social media management retainer, where our team brings the strategy to life through ongoing content creation, community management, and paid campaigns.
For brands that prefer to keep things in-house, we also offer hands-on social media training and coaching, empowering your internal team to execute the strategy with confidence and consistency.
Strategy at Melbourne Social Co
At Melbourne Social Co, we go beyond simply building a social media strategy, we build a full ecosystem designed to help your brand thrive online. As one of Australia’s leading social media marketing agencies, we combine creative storytelling, strategic insight, and performance data to craft strategies that don’t just look good – they work.
Our strategies are designed to integrate seamlessly with every other part of your digital marketing. Whether you need help with content creation, social media management, paid advertising, influencer marketing, or brand design, our team of experts can bring your strategy to life across every touchpoint. From ongoing social retainers to campaign rollouts and community management, we ensure your brand voice stays consistent, engaging, and on-trend.
When you work with Melbourne Social Co, you’re not just hiring a strategist – you’re partnering with a full creative agency that understands how to turn ideas into impact. Our team blends data-driven decision making with bold creative direction to deliver content that captures attention and drives measurable results. We’re known for our lo-fi social approach, agile production model, and expertise in building social content that converts — all backed by over a decade of experience growing brands across Australia, New Zealand, and beyond.
The result? A clear, actionable social media roadmap that not only builds brand awareness but boosts engagement, grows followers, and turns your online community into loyal customers. You’ll gain better clarity on what to post, where to show up, and how to measure success – with the confidence that your brand is backed by Melbourne’s most trusted social media experts.
Content Creation
Bespoke Content Creation
Our content creation service can include:
- Creative copywriting for social media. Our team will craft copy for creative social media posts on a regular basis, with a view to increasing engagement and reach across your chosen platforms, ultimately resulting in increased brand awareness. All posts created by our team are high quality and designed to represent your brand in a professional, sophisticated manner.
- Graphic design. Because what is great copy without an equally great visual! Where required, our talented graphic design team will create gorgeous graphics (both still and animated) to accompany your social media posts
- User generated content. We all know how important UGC is for any social strategy. While we build up a bank of customer UGC, our team can create our own UGC for use on your channels, promoting your brand in an authentic manner
- Photography. In order to feed the hungry social media beast you’re going to require a bank of high quality, engaging imagery. Our amazing photographers can create beautiful images for you monthly, in both lifestyle and editorial styles.
- Videography. Video content is an important part of any digital strategy. Our team can create a mix of short social media videos, including REELs, GIFs and animations. Longer videos can also be created upon request (but hey, we know short and sharp WORKS!)
- Weekly trending recommendations. Trending content is key, and we will supply you with weekly trending content recommendations, and can turn around creation of trending content within 48 hours - while the trend is still relevant!