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In 2025, UGC is more important than ever.

UGC By MSC

Why? Authenticity. In 2025, users are craving authenticity and shared experience from the brands they follow.

Request a UGC x MSC quote today.

User-Generated Content (UGC) is the future of social media marketing. Brands are searching for authentic, high-quality content that connects with audiences in a real and relatable way.

“The key to achieving success on social media will be authenticity. This is one of the predictions of Semrush’s ‘Social Media Trends Report’, which foresees that authentic, user-generated content (UGC) will allow businesses to thrive by meaningfully connecting with audiences.” – Marketing Mag

Get in touch
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UGC is the perfect fit for your brand

This is where UGC (and our agency) comes in. Our database of diverse creators are experts in creating authentic, engaging content from a consumers’ perspective, with the elevated aesthetic and quality that comes with working with professionals.

Want to work on an influencer campaign but lack the budget to work with macro talent?

UGC could be the perfect fit for your brand.

What is ugc?

Have you ever purchased an outfit and posted a picture on your social media story, or unboxed and tested a new make-up item and shared it on TikTok? Congrats – you’re a UGC creator.

Many of us are creating and sharing UGC without even knowing it.

UGC is content about a product or a service that is created by consumers, and not by the brand itself. (Although in many instances, if you’re seeing UGC on your feed, the brand may very well have commissioned the content piece.) It might be a social media post, a blog, a review or a podcast.

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Let us do the work for you.

Melbourne Social Co partners with an incredible database of UGC creators, ready to create amazing content for your brand.

We take your product or service, select creators who are the perfect fit for your brand, brief in a social media first concept and watch as they create content gold. We then share this back to you for posting on social media. The result is professional, strategic content, that comes across as authentic consumer created pieces, all while being prepared with social media best practice and your brands goals and objectives in mind.

Sounds great right?

UGC Packages

Melbourne Social Co’s UGC packages are now available but with limited availability.

Request a quote today

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Acknowledgement

Melbourne Social Co calls Wurundjeri Country home. We wish to acknowledge the Traditional Owners and their continued connection to land, sea, culture and community. We pay our respects to Elders past and present.

Would you like to talk to us about a project?

enquiries@melbournesocialco.com.au
1300 386 165

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We would love to know how we can help you with your social media needs. Send us a message and a member of our team will reach out for a chat.