What Is Social-First Content? A Guide for Australian Brands
Social-first content is content planned, shot and edited for social platforms from the very first…
Creative is the new targeting: why your Meta ads live or die on the content
If your Meta ads have stopped working, the fix probably isn't in the audience settings. It's in…
How to choose a social media agency in Australia (without getting burned)
The best social media agency in Australia isn't the one with the slickest showreel. It's the one…
Melbourne Floral Start-Up Brunswick Blooms Launches in New York City with Social-First Strategy
Melbourne-based floral start-up Brunswick Blooms has officially launched in New York City, marking…
The Future of Creator Marketing Isn’t Coming — It’s Already Here
If the last five years were about proving creator marketing works, 2026 is about…
The Most Common Social Media Mistakes (And How to Avoid Them)
If your social media isn’t delivering results, it’s rarely because you’re not posting enough.…
Social Media FAQs: Your Most Common Questions, Answered
Social media is constantly evolving. New platforms emerge, algorithms shift, and trends move…
What Social Media Metrics Actually Matter (And What We Ignore)
If you’ve ever opened your analytics and felt overwhelmed by numbers - you’re not alone. Likes,…
Knowing When to Say “No” as a Social Media Agency
In the early days of any social media agency, saying yes feels like the responsible thing to…
What I’ve Learned After 15 Years of Running a Social Media Agency
By Founder, Shelley Friesen. Running a social media agency for more than 15 years has given me a…
Work-Life Balance: Does It Actually Exist in Agency Life?
If you’ve ever worked at — or worked with — a social media agency, you’ve probably heard the…
Introducing the AI Dividend Fund: Reimagining the Future of Work at Melbourne Social Co
At Melbourne Social Co, we’ve always believed that creativity and innovation thrive when people…
Social Media Strategy vs Social Media Management: What’s the Difference?
If your brand is showing up on social media but not seeing real business results, you’re not…
The True Cost of Hiring a Social Media Manager vs a Social Media Agency
If you’ve ever found yourself searching "social media manager vs agency", you’re not alone.…
How We Onboard New Clients to Set the Relationship Up for Success
(Spoiler: it’s not just a welcome email and a handshake) At Melbourne Social Co, we’re big…
2025 Social Media Trends: What to Expect
As we approach 2025, social media platforms continue to change at a rapid pace, bringing new…
Social Media Updates You Need to Know: November 2024 Edition
At Melbourne Social Co, we’re always keeping our finger on the pulse of social media trends so our…
Why UGC Is the Secret Sauce for Your 2025 Marketing Strategy
User-generated content (UGC) is one of the most authentic, impactful ways to connect with your…
How to Boost Instagram Engagement in 2025: 5 Expert Tactics from Melbourne Social Co
Building a community on Instagram is all about engagement—it’s what keeps your followers coming…
Why Black Friday Matters and How Brands Can Stand Out with Authentic Content
Black Friday has become one of the most critical sales periods of the year, where customers flock…