A Roadmap

A roadmap to guide online communications for a designated period of time, a social media strategy is a transparent document used to outline a brand’s online goals and objectives, followed by the digital marketing methods recommended to achieve these.


Without a proportion of your business’s marketing budget dedicated to online exposure, your brand’s product or service is about as easy to find as a needle in your industry’s haystack. At Melbourne Social Co, our social media strategies demystify the steps to social media success and how to increase your brand’s visibility – both online and offline.

Strategic Thinking

Melbourne Social Co. offer a range of social media strategy services for businesses looking to begin building an online audience, expand on (or capitalise) current ‘noise’ they’re making or transform a business’s products or services from things people “want” to ‘things they needed yesterday”.

Bespoke Social Media Marketing Strategy

We can assist you in creating a social media marketing strategy to ensure you are best positioned to take your brand to market.

A Melbourne Social Co Strategy covers the following:

Part One – Review.

  • Executive Summary
  • Situation Analysis
  • The Social Media Landscape
  • Social Media News
  • Accounts to Inspire
  • Goals and Objectives
  • Competitor Analysis
  • Target Audience
  • Social Media Audit

Part Two – Strategy for Success.

  • Content Pillars
  • Content Types
  • Channel Roles
  • Content Schedule
  • Visual Identity
  • Tone of Voice Audit
  • Content Concepts
  • Organic Growth & Engagement
  • Paid Amplification & Awareness
  • Measurement
  • Next Steps and Timeframe

Above and beyond, our team can weave the following areas of marketing expertise into each brand’s social media strategy:

  • Launch communications and planning
  • Website design, development and project management

At Melbourne Social Co, we have a team of specialists in the fields of brand awareness, strategy, content creation, blogging and digital influencer outreach, community management, advertising, public relations, event management, website development, photography and graphic design.

Can you say you have all of those consultants working for you?