A Roadmap

A roadmap to guide online communications for a designated period of time, a social media strategy is a transparent document used to outline a brand’s online goals and objectives, followed by the digital marketing methods recommended to achieve these.


Without a proportion of your business’s marketing budget dedicated to online exposure, your brand’s product or service is about as easy to find as a needle in your industry’s haystack. At Melbourne Social Co, our social media strategies demystify the steps to social media success and how to increase your brand’s visibility – both online and offline.

Strategic Thinking

Melbourne Social Co. offer a range of social media strategy services for businesses looking to begin building an online audience, expand on (or capitalise) current ‘noise’ they’re making or transform a business’s products or services from things people “want” to ‘things they needed yesterday”.

Bespoke Social Media Marketing Strategy

We can assist you in creating a social media marketing strategy to ensure you are best positioned to take your brand to market.

A Melbourne Social Co Strategy covers the following:

Part One – Review.

  • Executive Summary
  • Situation Analysis
  • The Social Media Landscape
  • Social Media News
  • Accounts to Inspire
  • Goals and Objectives
  • Competitor Analysis
  • Target Audience
  • Social Media Audit

Part Two – Strategy for Success.

  • Content Pillars
  • Content Types
  • Channel Roles
  • Content Schedule
  • Visual Identity
  • Tone of Voice Audit
  • Content Concepts
  • Organic Growth & Engagement
  • Paid Amplification & Awareness
  • Measurement
  • Next Steps and Timeframe

Above and beyond, our team can weave the following areas of marketing expertise into each brand’s social media strategy:

  • Launch communications and planning
  • Website design, development and project management

At Melbourne Social Co, we have a team of specialists in the fields of brand awareness, strategy, content creation, blogging and digital influencer outreach, community management, advertising, public relations, event management, website development, photography and graphic design.

Can you say you have all of those consultants working for you?

Strategy at Melbourne Social Co

In today’s digital age, having a robust social media strategy is no longer just an option; it’s a necessity for businesses looking to thrive in a competitive landscape.

Social media has evolved into a powerful tool for connecting with customers, building brand awareness, and driving sales.

Why Social Media Strategy Matters for Business

  1. Targeted Audience Engagement: A well-defined social media strategy allows businesses to identify and connect with their target audience effectively. By understanding the preferences, behaviors, and demographics of their audience, businesses can tailor their content and messaging to resonate with their followers, leading to higher engagement and conversion rates.
  2. Brand Awareness and Reputation Management: Social media provides businesses with a platform to amplify their brand presence and shape their online reputation. A strategic approach to social media enables businesses to showcase their unique value proposition, establish thought leadership, and foster meaningful connections with their audience, ultimately enhancing brand awareness and loyalty.
  3. Lead Generation and Sales Growth: Social media strategy plays a pivotal role in driving lead generation and sales growth. By implementing targeted advertising campaigns, leveraging user-generated content, and optimising conversion funnels, businesses can effectively nurture leads and convert them into loyal customers, driving revenue and business growth.

How Melbourne Social Co Can Help

At Melbourne Social Co, we understand the power of social media strategy in driving business success. Our team of experienced strategists specialises in crafting tailored social media strategies that align with your business goals and objectives. Whether you’re looking to increase brand awareness, drive lead generation, or boost sales, we’ve got you covered.

From conducting comprehensive audits and market research to developing and executing targeted campaigns, MSC offers end-to-end social media strategy services to help you maximise your online presence and achieve tangible results.

With a focus on innovation, creativity, and data-driven insights, we’ll work collaboratively with you to develop a customised strategy that sets your business apart from the competition.

Ready to elevate your business with a winning social media strategy? Contact Melbourne Social Co today to learn more about our services and how we can help you achieve your business goals.