From complex brand amplification through to daily social media management, Melbourne Social Co offer a complete service that allows clients to confidently step away from their social media channels to focus on what they do best – the operation of their business.


For over thirteen years, the agency has assisted clients locally and internationally to reach their full digital potential through identifying gaps in their current social media output, new audiences to reach, digital marketing opportunities to explore and targeted advertising to strengthen and grow their digital footprint.


Developing a deep understanding of a business’s goals and objectives, Melbourne Social Co help clients make an impact online by elevating their brand, prompting further enquiry and by turning their social media channels into a key conversation point.

Meet Melbourne Social Co’s Director Shelley

I founded Melbourne Social Co way back in 2011. My career experience to this point had been in Journalism (working in newspapers and magazines) and then in Marketing, working as a Marketing Manager for a fashion and accessories label in Melbourne.

Taking my skill set and expertise in both copywriting and generalised marketing, and understanding the moving beast that was social media, I founded Melbourne Social Co, one of the first social media agencies in Australia – with a view to supporting businesses in setting up their social media footprint.

Our agency has evolved over the years, as has the industry. Today, we are a social-first creative agency. At the core of our service offering is content creation. This is what we’re known for, and this is what we excel at.

I’m proud to lead a team of talented female creatives, and enjoy the opportunity to mentor and guide our team through the digital industry.

Meet Our Team

Rebekah Pickett - Melbourne Social Co

Rebekah Pickett

General Manager

Samantha Gray

Head of Social Media

Bridget Wilkes

Head of Accounts

Hannah Coombs

Head of Production

Nicole Coombs

Strategy & Client Relations Executive

Alice Honey

Senior Creative

Janelle Neill

Sales & Business Development Manager

Rhiannon Sutton Yeomans

Social Media Manager & Graphic Design Lead

Jess Shaw

Social Media Manager
Nicole Watson - Melbourne Social Co

Nicole Watson

Social Media Manager

Zoe Horn

Accounts & Communications Executive

Bonnie Dunleavy

Senior Strategy & Account Executive

Sabrina Lu

Social Media Manager

Our Mission

At Melbourne Social Co, our mission is to do:
Good work • Smart work • Creative work • Beautiful work • Conversation changing work.

  • We create on a global scale, amplifying messages on behalf of the clients and partners we work with.
  • We harness the power of social media, and show brands what can be achieved through authentic, creator-led campaigns.
  • We innovate, set the example and lead (with integrity – always.)
  • We show how things can be done – better.
  • We cultivate strong, confident, high performing teams, based on a culture of positivity, respect and support.
  • We are an independent, female-led organisation built on a desire to empower our team and to encourage inclusivity at all times.

Workplace culture is of utmost importance to us at Melbourne Social Co.

Find out more about our working at Melbourne Social Co