Melbourne Social Co.’s Shelley Friesen: A Millennial boss’s guide to managing a Gen Z team
‘To get the best results out of this generation, we need to tick the boxes that are meaningful to them.’
As Featured in MediaWeek.
Read the article here.
Melbourne Social Co appointed as social media agency by household name, Oates.
As an iconic supplier of professional and household cleaning products in Australia since 1930, almost all Australian’s have used Oates at one point or another.
So when the brand reached out to Melbourne Social Co to pitch for their social media accounts, the agency jumped at the opportunity.
After a competitive pitching process, Melbourne Social Co was appointed as the Social Media Agency of Oates.
Melbourne Social Co’s Director Shelley Friesen says,
“We are thrilled to be working with such an iconic brand in Oates. Not only are we brand advocates already, having been using their products for years, but we also see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.“
Melbourne Social Co will work with Oates on strategic direction, alongside full service social media management. This landmark signing caps off an incredible Q3 for the agency.
Read more about this client win featured in MediaWeek here.
Melbourne Social Co Wins Prestigious TikTok Award
Melbourne Social Co has been awarded a prestigious Netty Award for the Best TikTok Account ANZ - for our work on the DoorDash ANZ TikTok account.
As one of the most trusted awards in the industry, the Netty Awards honour top leaders and companies across 100+ unique categories – recognising creativity, technical proficiency, innovation, and impact.
MSC led the development of a comprehensive social media strategy aimed at resonating with DoorDash's Gen Z and millennial audience. The strategy focused on authenticity, engagement, and innovation to differentiate DoorDash from competitors and drive meaningful connections with consumers. Key components included content creation, influencer partnerships, and paid advertising management, with a focus on TikTok as a key platform.
When it comes to social media, and TikTok in particular, authenticity is key. Melbourne Social Co utilised an authentic, creator-led approach to the DoorDash ANZ TikTok strategy, content production and distribution, leaning in to trends and relatability at each touch point.
The agency quickly jumps on trends (within an hour of them emerging where we can,) to be first to market, in a way that feels true to the brand and its mission. We utilise talent that feels relatable and approachable, and create content that feels like UGC and EGC in its nature, understanding that these are two of the most successful content types in 2024.
At Melbourne Social Co, we balance out our experience in the industry with a passion for social media and trending content, giving us a best-of-both-worlds approach for brands. Our team are passionate about social media and are enjoying creating fun and engaging consumer-first content for our wonderful stable of clients this year.
Fashion Journal – I work at a social media agency, here’s what it’s really like
https://fashionjournal.com.au/life/social-media-agency-career/
Hannah Coombs works at Melbourne Social Co, a boutique, socially led creative agency. Here she shares her best career advice.