How do you get ‘out there’ online?
You have invested resources into creating amazing content for your brand. However, without an effective content distribution strategy, your creation efforts will be in vain.
This is where social media ‘content distribution’ comes in to play. Social media allows you to not only distribute your content to a huge online community but it gives you the opportunity to connect with your consumer to develop lasting relationships that will have an undeniable effect on your businesses growth and success.
As part of the Melbourne Social Co partnership, our team can oversee and manage all content distribution via Social Media on behalf of your business.
Which Social Media Platforms do we focus on?
- Facebook • Pinterest
- Instagram • LinkedIn
When we say ‘content distribution’, what does that actually translate to?
- Our team supply you with all social media content 2 weeks in advance for approval/feedback
- We then post the approved content daily to your selected social media channels
- We can work with you to put together a response matrix plan, that determines how all customer/fan feedback is handled
- Based on this plan, we can take care of all social media messages and comment responses on your behalf
- We can monitor your social media channels in real time, during the hours of 9am-5pm, Mon-Fri
- We are available for after hours community management and crisis support outside of these hours (at an additional cost)
- We can engage with fans, likeminded brands and in uencers on social media onbehalf of your brand to promote reach
- We can network within relevant Facebook groups to promote your business
- We can manage Facebook and Instagram ads of your behalf
- We can provide you with a monthly statistics report and suggested improvements
Sample Content Distribution Package
Inclusions.
Content Distribution:
- Distribution (posting) of 7 x approved weekly social media posts on Facebook and Instagram
Community Management:
- Answering of questions, responding to comments, engaging with likeminded brands/influencers to promote reach and growth during the hours of 9am – 5pm Mon-Fri
Email Marketing:
- Set-up and distribution of a monthly email marketing program (via MailChimp)
Influencer / PR Campaign Support
- Allocated resources to assist with the social media roll-out of PR campaign activities e.g. influencer gifting, takeovers, competitions etc
Social Media Advertising
- Creation of Facebook/Instagram advertising campaign (copywriting + curation of imagery)
- Execution of Facebook/Instagram advertising campaign (excludes advertising budget)