In the press

Melbourne Social Co Wins Prestigious TikTok Award

Melbourne Social Co has been awarded a prestigious Netty Award for the Best TikTok Account ANZ - for our work on the DoorDash ANZ TikTok account.

As one of the most trusted awards in the industry, the Netty Awards honour top leaders and companies across 100+ unique categories – recognising creativity, technical proficiency, innovation, and impact.

MSC led the development of a comprehensive social media strategy aimed at resonating with DoorDash's Gen Z and millennial audience. The strategy focused on authenticity, engagement, and innovation to differentiate DoorDash from competitors and drive meaningful connections with consumers. Key components included content creation, influencer partnerships, and paid advertising management, with a focus on TikTok as a key platform.

When it comes to social media, and TikTok in particular, authenticity is key. Melbourne Social Co utilised an authentic, creator-led approach to the DoorDash ANZ TikTok strategy, content production and distribution, leaning in to trends and relatability at each touch point.

The agency quickly jumps on trends (within an hour of them emerging where we can,) to be first to market, in a way that feels true to the brand and its mission. We utilise talent that feels relatable and approachable, and create content that feels like UGC and EGC in its nature, understanding that these are two of the most successful content types in 2024.

At Melbourne Social Co, we balance out our experience in the industry with a passion for social media and trending content, giving us a best-of-both-worlds approach for brands. Our team are passionate about social media and are enjoying creating fun and engaging consumer-first content for our wonderful stable of clients this year.