We do lo-fi content, better than anyone else.
At Melbourne Social Co, our lo-fi video service is built on a simple idea: real moments make the strongest connections.
We transform those everyday interactions into scroll-stopping stories that feel raw, magnetic, and truly authentic.


In a digital world full of polished campaigns and AI sameness, consumers crave something different – the unfiltered, human perspective that lo-fi content delivers best.
That’s where we come in.
We’re not just here to shoot content. We act as an extension of your team – often embedded as your “on-the-ground” creators – so every piece feels brand-led and intentional.
Whether you’re after a once off video or a monthly retainer, we’ve got flexible solutions to suit.

Before a camera rolls, we align with you on messaging, creative direction, and approvals, so nothing goes live without your sign-off.
From concept to final cut, our in-house team handles everything – ideation, production, and editing – creating native videos that work across both organic and paid.
The result?
Content that’s consistent, human, and impossible to scroll past.


Why Lo-FiContentWorks.
Authenticity converts. Ads that feel organic stop the scroll – 79% of consumers say lo-fi content impacts their purchase decisions
Better engagement. Lo-fi creative consistently outperforms polished campaigns on TikTok and Reels, with higher retention rates and lower CPMs.
Platform-native. When using it in paid, TikTok and Meta reward content that looks like it belongs in the feed, not like a traditional ad.
The difference? Our lo-fi isn’t DIY. We create elevated lo-fi content, filmed on iPhone, creatively directed, and strategically optimised for performance.
How it works.
Ready to get started? Here’s an overview of our process.




Briefing.
You complete our content briefing form.
Concepts.
We develop lo-fi video concepts tailored to your brand and ad strategy.
Sign Off.
You approve the creative direction, talent, and hooks.
Production.
Our in-house creators film elevated lo-fi content.
Delivery.
You receive a suite of ready-to-run videos optimised for your platforms.
Let us fill your lo-fi content gap.
We can create lo-fi content as a once off project or on a monthly retainer.
Enquire now to secure production slots with our team.