Here's what we do.

Our influencer marketing service includes everything from strategy and creative direction through to execution, management, and reporting:

  • Influencer strategy development – defining campaign objectives, audience targets, messaging, and budget allocation.

  • Influencer research and selection – identifying creators based on audience data, engagement quality, and brand fit (not just follower count).

  • Briefing and creative direction – crafting detailed, on-brand campaign briefs that balance creative freedom with strategic outcomes.

  • Contracting and negotiation – managing influencer communications, deliverables, and agreements to protect both brand and creator.

  • Campaign management – overseeing timelines, approvals, live dates, and real-time monitoring.

  • Content amplification – boosting or repurposing top-performing influencer content across your paid and organic channels.

  • Measurement and reporting – analysing reach, engagement, conversions, and ROI, with insights to inform your next campaign.

Brands work with us on influencer campaigns because we approach them strategically, not transactionally. We combine years of social media expertise with a deep understanding of what makes audiences engage and convert online.

Our independence means we’re not limited to a set roster of talent – we can find and collaborate with the best creators for your brand, every time.

We’re also highly collaborative, working alongside your internal team or agency partners to make sure every influencer campaign ladders back to your broader marketing objectives.

Whether you’re running a nationwide brand launch, a seasonal product push, or a micro-influencer content drive, we’ll design a campaign that feels authentic, performs on social, and adds lasting value to your brand.

Our Experience.

At Melbourne Social Co, we’ve spent more than a decade helping brands connect with their audiences through influencer marketing that feels real and delivers results.

From large-scale national campaigns to niche community activations, our approach is rooted in strategy, creativity, and authenticity.

We’ve worked with brands including DoorDash, Ovaltine, Lululemon, and more, building campaigns that drive awareness, conversation, and conversion.

Every influencer partnership starts with purpose. We begin by identifying the creators who genuinely align with your brand values and audience – not just by follower count, but by storytelling style, engagement quality, and community trust.

Because we’re not a talent agency, we’re free to collaborate with the best creators for your brief, every time. This independence allows us to stay client-first, selecting partners who truly fit your brand goals rather than a fixed roster of talent.

Our team manages every detail – from strategy, outreach, and contracting, through to content briefing, creative direction, and post-campaign reporting. The result is a seamless, end-to-end experience where you can focus on your wider marketing objectives while we bring your influencer strategy to life.

And because we’re a social-first agency, your influencer activity doesn’t sit in isolation. We integrate influencer-generated content into your broader social media strategy, paid campaigns, and content distribution to maximise impact and ROI.

Whether you want to amplify an existing content pillar, support a seasonal campaign, or create a steady flow of authentic social assets, we’ll design an influencer program that complements your full marketing ecosystem.

At Melbourne Social Co, influencer marketing is never a one-off collaboration – it’s a long-term brand-building strategy. We focus on authentic storytelling, measurable outcomes, and partnerships that create lasting impact beyond the post.