A Roadmap

You’ll walk away with a crystal-clear, custom blueprint for action — a social media roadmap that maps what to post, when, where, and how to grow. It’s not a generic template – it’s your brand’s north star, built on insights, goals, and your unique voice.

Planning

We’ll architect your content mix, posting cadence, channel roles, and growth tactics – all grounded in audience data and brand strategy. Every piece of your plan ties back to measurable outcomes, so your content works smarter, not harder.

Strategic Thinking

We fuse creativity with analysis. From trend forecasting to competitor gaps, we ideate with intent. Your strategy stems from deep research and bold thinking – so every campaign is both inspired and optimised for impact.

Bespoke Social Media Marketing Strategy

We can assist you in creating a social media marketing strategy to ensure you are best positioned to take your brand to market.

A Melbourne Social Co Strategy covers the following:

Research Deep Dive.

  • Executive Summary
  • Situation Analysis
  • Goals and Objectives
  • The Social Media Landscape
  • Social Media Audit
  • Competitor Analysis
  • Accounts to Inspire
  • Target Audience
  • Channel Roles

Strategy for Success.

  • Content Pillars
  • Content Schedule
  • Social Media Visual Identity Recommendation
  • Social Media Tone of Voice Recommendation
  • Content Concepts
  • Proposed First Content Plan Outline
  • Paid Amplification Plan

At the end of your social media strategy process, you’ll walk away with a clear and detailed roadmap – a customised playbook that outlines exactly what to post, where to show up, and how to grow your brand online.

This isn’t a generic template; it’s a data-driven and creatively led guide built around your business goals, audience insights, and brand identity. Many of our clients choose to continue working with Melbourne Social Co on a social media management retainer, where our team brings the strategy to life through ongoing content creation, community management, and paid campaigns.

For brands that prefer to keep things in-house, we also offer hands-on social media training and coaching, empowering your internal team to execute the strategy with confidence and consistency.

Strategy at Melbourne Social Co

At Melbourne Social Co, we go beyond simply building a social media strategy, we build a full ecosystem designed to help your brand thrive online. As one of Australia’s leading social media marketing agencies, we combine creative storytelling, strategic insight, and performance data to craft strategies that don’t just look good – they work.

Our strategies are designed to integrate seamlessly with every other part of your digital marketing. Whether you need help with content creation, social media management, paid advertising, influencer marketing, or brand design, our team of experts can bring your strategy to life across every touchpoint. From ongoing social retainers to campaign rollouts and community management, we ensure your brand voice stays consistent, engaging, and on-trend.

When you work with Melbourne Social Co, you’re not just hiring a strategist – you’re partnering with a full creative agency that understands how to turn ideas into impact. Our team blends data-driven decision making with bold creative direction to deliver content that captures attention and drives measurable results. We’re known for our lo-fi social approach, agile production model, and expertise in building social content that converts — all backed by over a decade of experience growing brands across Australia, New Zealand, and beyond.

The result? A clear, actionable social media roadmap that not only builds brand awareness but boosts engagement, grows followers, and turns your online community into loyal customers. You’ll gain better clarity on what to post, where to show up, and how to measure success – with the confidence that your brand is backed by Melbourne’s most trusted social media experts.