Our Work

Our Work.

At Melbourne Social Co, we don’t just follow trends, we help shape them.

Our latest work showcases the strategy- led social media campaigns, creative content production, and influencer
partnerships we’ve delivered for leading brands across lifestyle, beauty, property, retail and tech. From viral Reels to thumb-stopping stills, every project is designed to drive real results — whether that’s building brand love, sparking
engagement or driving sales.

Explore our recent work below to see how we bring bold ideas to life across Instagram, TikTok, LinkedIn and beyond.

Social First Content Creation for KeepCup

Melbourne Social Co is excited to share our partnership with KeepCup, the Australian brand that sparked a global revolution in reusables, to lead their social media strategy and native content creation across digital platforms.

We’re thrilled to be working together to tell meaningful stories, grow their social media presence and continue to champion sustainability, in a way that’s engaging, accessible and authentic.

Viral Moments for Xero

Our team has been thrilled to partner with global tech icon Xero throughout 2025, bringing to life a bold new era of social-first storytelling.

From lo-fi trends to platform-native formats, we’ve introduced fresh, engaging content that resonates with Xero’s audience, while staying true to the brand’s trusted, human-first voice.

Award winning strategy for DoorDash

In response to DoorDash’s request for a social media agency partner in late 2022, Melbourne Social Co embarked on a transformative journey to elevate DoorDash’s social media footprint and establish the brand as a leader in the competitive food delivery industry.

We led the development of a comprehensive social media strategy aimed at resonating with DoorDash’s Gen Z and millennial audience.

A holistic partnership with Lifely

Melbourne Social Co has been partnering with Lifely for over 12 months, playing a key role in shaping their content creation – whether it’s EGC, UGC, or developing engaging
series, we’ve been involved every step of the way.

User Generated Style Content for Adairs

Melbourne Social Co works with a number of retailers to produce native content to complement their more polished brand strategy. Native content refers to a stripped back content style, typically shot on iPhone, in a ‘user generated content’ style.

Melbourne Social Co has been partnering with household name Adairs to create this content since early 2024.

Bringing local communities to life with Satterley

Satterley engaged Melbourne Social Co to bring their development communities to life online, not just to promote land releases, but to foster connection, demystify the buying process, and drive meaningful engagement with prospective homeowners across multiple Victorian developments.

‘Purfect’ content for Inaba

We’ve loved partnering with Inaba to bring their playful, premium pet food range to life on social.

From cat model searches to snackable video content, we’ve crafted a content strategy that taps into the passion of Aussie pet lovers, delivering scroll-stopping visuals, engaging community moments, and a whole lot of feline
charm.