Your paid campaigns shouldn’t feel disconnected from your organic presence – they should amplify it. Our deep experience in organic social media means we know what content your audience already loves. We use that insight to inform ad creative, targeting, and messaging. In short: we don’t just pay to promote – we craft paid content that converts.
Whether you’re looking to drive sales, leads, app installs, or brand awareness, our paid social service bridges brand strategy and performance, turning scrolls into customers.
Our approach to paid social is different because it’s built on what we already do best – organic content that performs. As a social-first agency, we understand what captures attention, sparks engagement, and drives conversion in the feed.
We take those same insights and apply them to paid campaigns, crafting ad creative that feels native, not forced.
Every piece of content is strategically designed to convert – informed by data, trend analysis, and years of experience building communities across platforms.
We take the guesswork out of paid social by combining data-led decision making with the kind of content instincts that only come from years of managing social-first brands.
The result? Advertising that feels authentic, performs efficiently, and works hand in hand with your organic strategy.
Whether we’re scaling your best-performing posts, building new creative assets, or optimising ad spend across platforms, our paid social media advertising approach is built to grow – and to grow with you.
As part of this service, your business will receive:
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Campaign strategy & audience research
We audit your existing channels, review top-performing organic content, and build audience personas & funnel strategies designed for conversion. -
Creative concept development
Drawing on our organic content playbook, we design ad creatives and copy that align with your brand voice and work under paid constraints. We test multiple formats (static, video, carousel, stories) to find what resonates. -
Ad setup & launch
Full setup of ad accounts, pixel configurations, conversion tracking, campaign architecture and optimisation rules.
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Ongoing campaign management & optimisation
Daily monitoring, bid management, A/B testing, budget pacing, creative refreshes, and retargeting strategies (lookalikes, dynamic, sequential). -
Integration with organic & content strategy
Ads aren’t standalone – we coordinate with your content calendar and performance to ensure messaging continuity, consistent branding, and synergy between paid & organic. -
Comprehensive reporting & insights
Monthly (or frequent) dashboards showing spend, conversions, ROAS, cost per result, insights from A/B tests, and recommended next steps. We interpret data so you know why results happened and what to do next.
Performance-Led Social Media Advertising, Backed by Organic Insight.
At Melbourne Social Co, we take social media advertising beyond the boost button. Our approach combines creative storytelling with performance strategy, building paid social campaigns that convert – not just collect clicks.
As a leading social media agency in Australia, we understand that every ad is part of a bigger picture. That’s why we start with insight: what content performs organically, what your audience responds to, and what drives real action. From there, we design data-led campaigns across Meta, TikTok, and LinkedIn that amplify your brand message and deliver measurable results.
Unlike traditional advertising agencies, we come from an organic-first background – meaning we know exactly how to create content that stops the scroll. Our ad creative feels native, authentic, and on-trend, blending seamlessly into the feed while still driving conversions. Every campaign is tailored to your business goals, whether that’s increasing brand awareness, generating leads, or driving e-commerce sales.
Our paid social service covers the full process – from strategy, audience segmentation, and creative production, through to campaign setup, optimisation, and monthly reporting. We test, measure, and refine constantly, ensuring your budget is spent where it delivers the most impact. With experience managing campaigns for some of Australia’s leading brands, we know how to balance creativity and analytics to achieve real growth.
Social media advertising works best when it’s backed by strong creative and smart strategy – and that’s exactly what we do.