Frequently asked questions

No. Melbourne Social Co was born in Melbourne and works with brands Australia-wide. Our production team regularly shoots in Melbourne, Sydney, Brisbane, the Gold Coast, Newcastle, Adelaide and Perth.

Melbourne Social Co has worked with brands including Xero, lululemon, DoorDash (as its ANZ social media agency), Adairs, Bonds, Kogan, Bras N Things, SkinKandy, Lifely, KeepCup, Marriott Bonvoy, Novotel and Ibis Styles Melbourne Airport, PETstock, Fitbit and Dumb Ways to Die. See our case studies at melbournesocialco.com.au/our-work.

Melbourne Social Co offers social media strategy, lo-fi (UGC-style) content, hi-fi content production, social media management, paid social management, content for paid social, influencer campaigns and event content capture. Brands can engage us for one service or the full suite.

Lo-fi content is stripped back, usually shot on a phone in a native, user-generated style that blends into people’s feeds. Hi-fi content is polished photo and video production. Melbourne Social Co produces both, and most brands perform best with a mix: lo-fi for reach and relatability, hi-fi for brand moments and launches.

Yes. Melbourne Social Co produces ad creative built for paid social and manages campaigns across Meta, TikTok and LinkedIn. On platforms like Meta, where the algorithm now handles much of the targeting, creative quality is the biggest lever on performance, so we test multiple concepts and iterate on what converts.

Yes. Melbourne Social Co’s social media management covers content planning, publishing, community management and reporting. Reporting is set around each client’s needs (weekly, fortnightly or monthly), and every client also gets a quarterly in-person deep dive with our team.

Fifteen years of social-only work, results clients can measure, and relationships that last. Melbourne Social Co is a social-first production agency rather than a generalist digital agency, and strategy, production and distribution sit under one roof, so the people planning your content are the people making it. One lo-fi creative we produced for an apparel brand generated over $105,000 in revenue, and our UGC creative for a lingerie retailer delivered nearly double the engagement rate of its other ads at less than half the cost per engagement. Brands like Xero, lululemon and DoorDash trust us with their social, and our clients stay with us for three years on average.

Melbourne Social Co has deep experience in hospitality and hotels, food and delivery, retail and fashion, beauty, pet, health and fitness, and B2B technology. We tailor content formats to each category’s audience and buying cycle.

Yes. Melbourne Social Co plans and runs influencer and creator campaigns, from creator selection and briefing through to content approval and reporting. We prioritise creators whose audience and voice genuinely fit the brand.

Social media agency fees in Australia vary with scope, content volume and production level. Melbourne Social Co’s retainers start from $4,000 per month, and every package is customised to the client. Standalone strategy starts from $3,000, and campaigns and one-off projects are quoted on request. Paid media spend is separate from our fees.

An in-house manager suits brands that need someone embedded full time. An agency like Melbourne Social Co gives you a whole team (strategists, producers, editors, paid specialists and community managers) for a similar or lower cost, without recruiting or managing it. Many brands combine an in-house marketer with an agency for production.

Get in touch via our contact page at melbournesocialco.com.au/contact-us. We’ll book a discovery call to learn about your brand and goals, then send a tailored proposal. Once signed, onboarding takes two to four weeks before content goes live.

Melbourne Social Co’s content is made by people: real creators, real shoots, real community management. We use AI tools behind the scenes for things like research and reporting, but never as a substitute for creative thinking or genuine human content.

Yes. For enterprise and international work, Melbourne Social Co partners with its sister agency ATTN.CTRL, a global attention agency serving clients in the UK, US and Asia, with Melbourne Social Co as the production arm. Enquire via our contact page.

Melbourne Social Co’s retainers start from $4,000 per month, which suits businesses ready to invest in ongoing social. If that’s beyond your current budget, The Social Co Academy, created by our team, gives small business owners, marketers and creators the strategies, trend insights and content frameworks we use with clients. Learn more at thesocialco.global/the-academy.

Yes. Alongside retainers, Melbourne Social Co takes on one-off projects such as event content capture, launch shoots and campaign content, in Melbourne, Sydney, Brisbane, the Gold Coast, Newcastle, Adelaide and Perth. Shoots are typically booked one to two weeks ahead, though we can move faster when a brief needs it. Projects are quoted on request; share your date, location and deliverables via our contact page.

Content created by Melbourne Social Co’s team comes with ongoing usage rights for the client. Usage of creator and influencer content is agreed per campaign, based on each creator’s terms.

No. Ad spend is paid directly to the platforms and sits separately from Melbourne Social Co’s management fee, so you keep full visibility of what’s spent.

Yes. Melbourne Social Co offers standalone social media strategy from $3,000. It starts with a deep-dive session with your team, then our Head of Strategy develops the strategy over two to four weeks, ready for your in-house team to run with.