We’re excited to share some examples of our work below, however It’s important to note that when viewing examples of work, that what we do for one client is not indicative of what we’d do for another, as there is no one-size-fits-all approach to a digital campaign, and each client is working to a specific strategy, budget, and objectives.

Melbourne Social Co is thrilled to partner with PlaySide Studios in managing the TikTok footprint of the Dumb Ways To Die brand.

Dumb Ways To Die

If you are a millennial who grew up in Victoria, you will be VERY familiar with the sounds of Dumb Ways To Die!

Who would have thought all these years later that the PTV campaign would become the viral TikTok and gaming sensation that it has.

Melbourne Social Co is thrilled to partner with PlaySide Studios in managing the TikTok footprint of the Dumb Ways To Die brand.

The Dumb Ways To Die TikTok account is one of the largest and most engaged accounts in the world, and our team are thrilled to have taken over full service management of the account, including content creation.

PETstock

At the beginning of the COVID19 Lockdowns in Australia, PETstock reached out wanting assistance to develop a content series, At Home With PETstock.

Melbourne Social Co was then engaged by PETstock to prepare an overarching social media strategy for the business.

Here are some numbers from the past three months, after the business has implemented the recommended strategy.

  • Instagram achieved 3.9 Million Impressions (up by 6%)
  • 'Likes' on content up by 7%, with shares and saves also trending upwards
  • Stories are key, and impressions are up by 84.6%, with tap forwards up by 82.4%

In addition to this, Melbourne Social Co was then brought on to complete a Social Media Strategy for PETstock and the Petspiration Foundation, as well as a continued content creation engagement.

We're thrilled to share that Melbourne Social Co has been appointed as the ANZ social media agency for global delivery powerhouse DoorDash!

DoorDash

We're thrilled to share that Melbourne Social Co has been appointed as the ANZ social media agency for global delivery powerhouse DoorDash! An iconic brand requires an iconic social media presence, stay tuned as we roll this out in 2023.

As part of our partnership with DoorDash, Melbourne Social Co is managing:

  • Social Media Strategy
  • Content Creation
  • Original Photography & Video
  • Influencer Outreach
  • Social Media Advertising

Highlights of our partnership so far have been managing a large scale Influencer Campaign with top tier talent to highlight the affordability of the app, alongside launching a verified TikTok account for the brand.

Melbourne Social Co was engaged by Caribu Horsewear to manage their social media footprint.

Caribu Horsewear

Melbourne Social Co was engaged by Caribu Horsewear to manage their social media footprint.

Our team took what was a great brand with minimal social media strategy, and transformed it. Through clever strategy, the implementation of engaging content and Reels, and clever advertising placements, we've seen some great results.

Here are some numbers from the past three months.

  • 188.9% increase in Instagram Followers
  • 97.7% increase in impressions
  • 153.7% increase in daily profile views
  • Consistently achieving 40+ ROAS on Meta Advertising
Our agency was tasked with full service social media management and content creation for Koko Black for a 12 month period.

Koko Black

Our agency was tasked with full service social media management and content creation for Koko Black for a 12 month period.

Our scope included:

  • Content creation (photography)
  • Organic Social Media content curation and distribution
  • Community Management
  • Social Media Advertising
We have been working with Real Dairy over the past 12 months to introduce their products to Australian consumers.

Real Dairy

We have been working with Real Dairy over the past 12 months to introduce their products to Australian consumers. This has been a full service, including:

  • Content creation (photography)
  • Organic Social Media content curation and distribution
  • Community Management
  • Social Media Advertising
  • Influencer Outreach
  • Promotional Campaign Management
Our team have been working with Fitbit ANZ as their social media agency for 5 years now! Here's what the team have to say:

Fitbit ANZ

Our team have been working with Fitbit ANZ as their social media agency for 5 years now! Here's what the team have to say:

"Working with the team at MSC is an absolute pleasure! Our working relationship has lasted over four years now and the team has been consistently hard-working and an absolute dream to deal with. For any brands looking to create outstanding social content and better understand the world of social media, I'd highly recommend engaging MSC."

Astrid V - Fitbit

Our engagement with Fitbit is a full service social media retainer, including

  • Strategy
  • Content Creation (Studio shoots, native content and UGC)
  • Social Media Channel Management
  • Influencer Outreach
  • Analytics
Melbourne Social Co have been working with TFE Hotels for over 12 months, working across a number of the hotels in their portfolio.

TFE Hotels

Melbourne Social Co have been working with TFE Hotels for over 12 months, working across a number of the hotels in their portfolio.

Here's what the team have to say about working with MSC:

The team at Melbourne Social Co are creative professionals who quite simply know and do social VERY well. They are responsive to urgent updates as required in the land of social media and educate our team on the latest and greatest of social media algorithms, hacks and trends. I would highly recommend them to any organisation wanting to taking their social accounts to the next level.

We've had a number of highlights while working on this account, including:

  • Travelling to Canberra to shoot at Hotel Kurrajong
  • Reinvigorating the social media footprint of Hotel Savoy in Melbourne
  • Completing native stays across a number of hotels, generating valuable UGC which has translated to high performing Reels content
  • Managing the influencer outreach process across the portfolio