Dumb Ways To Die

If you are a millennial who grew up in Victoria, you will be VERY familiar with the sounds of Dumb Ways To Die!

Who would have thought all these years later that the PTV campaign would become the viral TikTok and gaming sensation that it has.

Melbourne Social Co is thrilled to partner with PlaySide Studios in managing the TikTok footprint of the Dumb Ways To Die brand.

The Dumb Ways To Die TikTok account is one of the largest and most engaged accounts in the world, and our team are thrilled to have taken over full service management of the account, including content creation.