At the beginning of the COVID19 Lockdowns in Australia, PETstock reached out wanting assistance to develop a content series, At Home With PETstock.

Melbourne Social Co was then engaged by PETstock to prepare an overarching social media strategy for the business.

Here are some numbers from the past three months, after the business has implemented the recommended strategy.

  • Instagram achieved 3.9 Million Impressions (up by 6%)
  • ‘Likes’ on content up by 7%, with shares and saves also trending upwards
  • Stories are key, and impressions are up by 84.6%, with tap forwards up by 82.4%

In addition to this, Melbourne Social Co was then brought on to complete a Social Media Strategy for PETstock and the Petspiration Foundation, as well as a continued content creation engagement.