Before blogs begin, product flatlays are fashioned and social media feeds are made scroll-worthy, the team at Melbourne Social Co believe all great brand awareness efforts have one thing in common – a social media strategy.
A roadmap to guide online communications for a designated period of time, a social media strategy is a transparent document used to outline a brand’s online goals and objectives, followed by the digital marketing methods recommended to achieve these.
Without a proportion of your business’s marketing budget dedicated to online exposure, your brand’s product or service is about as easy to find as a needle in your industry’s haystack. At Melbourne Social Co, our social media strategies demystify the steps to social media success and how to increase your brand’s visibility – both online and offline.
Melbourne Social Co. offer a range of social media strategy services for businesses looking to begin building an online audience, expand on (or capitalise) current ‘noise’ they’re making or transform a business’s products or services from things people “want” to ‘things they needed yesterday”.