How do you get ‘out there’ online?
Before blogs begin, product flatlays are fashioned and social media feeds are made scroll-worthy, the team at Melbourne Social Co believe all great brand awareness efforts have one thing in common – a social media strategy.
A roadmap to guide online communications for a designated period of time, a social media strategy is a transparent document used to outline a brand’s online goals and objectives, followed by the digital marketing methods recommended to achieve these.
Without a proportion of your business’s marketing budget dedicated to online exposure, your brand’s product or service is about as easy to find as a needle in your industry’s haystack. At Melbourne Social Co, our social media strategies demystify the steps to social media success and how to increase your brand’s visibility – both online and offline.
Melbourne Social Co. offer a range of social media strategy services for businesses looking to begin building an online audience, expand on (or capitalise) current ‘noise’ they’re making or transform a business’s products or services from things people “want” to ‘things they needed yesterday”.
Bespoke Social Media Marketing Strategy
We can assist you in creating a social media marketing strategy to ensure you are best positioned to take your brand to market.
As part of our social media strategy service, your business will receive:
- Introduction
- The Social Media Landscape
Overview of current social media landscape and current user data. Overview of industry specific social media landscape including key platforms, usage and activity. - Goals & Objectives
Identifying uoverarching social media specific goals and objectives to inform social media output direction. - Target Market
Broad analysis of up to 3 x key target audience profiles including key demographic information, interests, online habits and social media usage. - Market Review (Including learnings from Market Review)
Reviewing x3 key competitors and their social media behaviour, type of content they upload, aesthetically how they are portrayed and their social media ads. Lastly, some key learnings from these competitors and what can be applied to the client’s channels. - Social Media Audit
Analysis of current social media activity and key takeaways for improvement including, organic content on all platforms, Facebook and Instagram advertising, blogs and EDMs (as applicable). - Channel Selection
Selection of key channels for social media campaign that support target audience analysis and goals and objectives. - Visual Aesthetic
Outline of the brand social media look and feel, including keywords to describe this, moodboard that highlights content pillars, colour palette, graphic examples, Instagram story example and Instagram feed example. - Written Identity
Outline of tone of voice for social media output including keyword to describe this. - Content Recommendations
Overview of the types of content to be posted on the chosen social media platforms including the breakdown of ‘branded’ and ‘shared’ content as applicable. - Content Pillars
Outline of identified content pillars that will be shared throughout the social media campaign. This includes what the content pillars are, and a broad explanation of how this can be executed. - Influencer Marketing Recommendations
Outline of suggested influencers to work with, including influencer tier, up to 4 examples of proposed influencers and up to 3 ideas on potential collaboration ideas. - Blog Post Recommendations
Outline of up to 3 blog post topics to be executed inline with the social media strategy - Content & Campaign Planner
Overview of content and campaign focus for each month. This will include a monthly objective and brand awareness / campaign concept that supports this monthly objective. - Weekly Social Media Plan
Weekly planner of suggested days, times and post time based on when key target audiences are online. - Social Media Ads Recommendations
Overview of suggested ad types, budget, target audience and reporting process. - Measurement and Social Media Reporting
Outline of the key metrics of each social media channels MSC team/ your in-house team will be analysing on a monthly basis to assess success of social media ad campaign.
Above and beyond, our team can weave the following areas of marketing expertise into each brand’s social media strategy:
- Launch communications and planning
- Digital influencer campaign planning and outreach
- Public relations activity and brand perception control
- Website design, development and project management
At Melbourne Social Co, we have a team of specialists in the fields of brand awareness, strategy, content creation, blogging and digital influencer outreach, community management, advertising, public relations, event management, website development, photography and graphic design.
Can you say you have all of those consultants working for you?