Social Media Strategy

We can assist you in creating a social media marketing strategy to ensure you are best positioned to take your brand to market.

As part of our social media strategy service, your business will receive:

1. Introduction
2. The Social Media Landscape
   Overview of current social media landscape and current user data. Overview of industry specific social media landscape including key platforms, usage and activity.
3. Goals & Objectives
   Identifying uoverarching social media specific goals and objectives to inform social media output direction.
4. Target Market
   Broad analysis of up to 3 x key target audience profiles including key demographic information, interests, online habits and social media usage.
5. Market Review (Including learnings from Market Review)
   Reviewing x3 key competitors and their social media behaviour, type of content they upload, aesthetically how they are portrayed and their social media ads. Lastly, some key learnings from these competitors and what can be applied to the client’s channels.
6. Social Media Audit
   Analysis of current social media activity and key takeaways for improvement including, organic content on all platforms, Facebook and Instagram advertising, blogs and EDMs (as applicable).
7. Channel Selection
   Selection of key channels for social media campaign that support target audience analysis and goals and objectives.
8. Visual Aesthetic
   Outline of the brand social media look and feel, including keywords to describe this, moodboard that highlights content pillars, colour palette, graphic examples, Instagram story example and Instagram feed example.
9. Written Identity
   Outline of tone of voice for social media output including keyword to describe this.
10. Content Recommendations
    Overview of the types of content to be posted on the chosen social media platforms including the breakdown of ‘branded’ and ‘shared’ content as applicable.
11. Content Pillars
    Outline of identified content pillars that will be shared throughout the social media campaign. This includes what the content pillars are, and a broad explanation of how this can be executed.
12. Influencer Marketing Recommendations
    Outline of suggested influencers to work with, including influencer tier, up to 4 examples of proposed influencers and up to 3 ideas on potential collaboration ideas.
13. Blog Post Recommendations
    Outline of up to 3 blog post topics to be executed inline with the social media strategy
14. Content & Campaign Planner
    Overview of content and campaign focus for each month. This will include a monthly objective and brand awareness / campaign concept that supports this monthly objective. 
15. Weekly Social Media Plan
    Weekly planner of suggested days, times and post time based on when key target audiences are online.
16. Social Media Ads Recommendations
    Overview of suggested ad types, budget, target audience and reporting process.
17. Measurement and Social Media Reporting
    Outline of the key metrics of each social media channels MSC team/ your in-house team will be analysing on a monthly basis to assess success of social media ad campaign.