Is it time for businesses to BeReal? We discuss the app that is gaining momentum in our latest blog post - read it now.

Is it time to BeReal?

By now, you've no doubt heard about BeReal. BeReal is a photo-sharing app that prompts users to post once per day, at the same time as all of their friends. There is no opportunity to add a filter, or edit the image, which is taken by both your front and back camera at the same time.

Launching in 2019, it was mid-2022 when the app really took off. As of October 2022, it was the top social networking app on the App Store and has been installed over 29.5 million times.

BeReal's key demographic in Australia:

  • Female: 98.7%
  • Male: 1.3%
  • Age:
    • 16-25: 90.7%
    • 26-44: 2.1%
    • 45+: 7.3%

Are brands on BeReal?

Well, some are. Brands like Chipolte have cleverly used the app to post a different promotional code each day, building hype and anticipation for the once-a-day post to go out. Moreso, we are seeing the dual-camera format being replicated on other apps, as a meme that is directly relevant to key target demographics in the 16-25 bracket.

Why is it so popular within this age bracket? "This is what Gen Z wants from social media: unfiltered, uncurated content that doesn’t ask you to buy anything or make you feel bad about your life. It’s a fun place to be. And at the end of the day, that’s all that matters." - Hootsuite

It's also important to keep in mind that both TikTok + Instagram are working on BeReal features within their own apps - which speaks to BeReal's true power in 2023.

Do you want to discuss BeReal and how it could be integrated into your social media strategy with our team? Get in touch today.

Want to catch up with us on social media? Visit us on Instagram.

Is it time for businesses to BeReal? We discuss the app that is gaining momentum in our latest blog post - read it now.
Is it time for businesses to BeReal? We discuss the app that is gaining momentum in our latest blog post - read it now.

Here is the latest social media news, and everything that's happening in the world of digital marketing this August.

Social Media News, August 2022

There is plenty of social media news to share this week!

Instagram news - or what's NOT happening!

How quickly things can change! Instagram have recently said that it is hitting pause on the rollout of new features on its app following backlash online from users, influencers and celebrities. The new updates (full-screen viewing and an increase in post recommendations) were criticised as people felt they were not seeing photos from friends and family as much.

A Meta spokesperson has said: "Based on our findings and community feedback, we're pausing the full-screen test on Instagram so we can explore other options, and we're temporarily decreasing the number of recommendations you see in your feed so we can improve the quality of your experience.


If you haven't heard of BeReal, you better listen up because it's about to be BIG.

BeReal is a new social media app which is trending amongst Zillennials (those born between 1993 and 1998). The app prompts you to take one photo per day at a random time. It takes a front and back camera image at the same time. BeReal is making waves with Zillenials due to its authentic nature. You won't find influencers, filters, or ads on the app - just real, authentic content from users. A BeReal user stated: “Whilst Instagram is promoting an 'ideal' of living, BeReal instead shows the "real" us, no filters. We feel more natural and have more connections to our peers, which is essentially what the generation (Gen Z) values.”

While it is not currently a platform companies participate in, there have been lots of "fake" BeReal's popping up across meme accounts. View some examples on the left.

Interestingly, BeReal has skyrocketed up the list of apps with the highest number of active users for the month of July. It was placed higher than the likes of Uber and Facebook, showing it's growing popularity.


Want to know more about the latest social media news or book in a consultation session with our team to make sure your social media strategy is up to date? Get in touch today.


Want to check out our latest work? Visit us on Instagram.


Social Media News, August 2022
Social Media News, August 2022