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How to get the most out of Instagram

Tackling the Instagram algorithm, stories and IGTV There’s not a lot of solid evidence out there as to how Instagram’s algorithm actually works. But we do know a few ways to help improve your impact on Instagram! 1. Utilise all of Instagram’s platforms. Post to IGTV, use interactive stickers on your stories and post video […]

A Guide to User Generated Content

What is User-Generated Content? User-Generated Content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands, featuring or discussing branded content. In its most organic form, UGC isn’t paid for by a brand, it is a genuine and honest recommendation being shared by followers and fans.This not only exposes your product to […]