Entries by Melbourne Social Co

Instagram removes ‘likes’ function

From today, Instagram users in Australia will no longer be able to see how many “likes” a post has a received. The trial is underway for Australian Instagram users, after a movement towards “removing pressure” on the digital platform’s users. Instagram will begin rolling out the trial update today, removing the total number of likes […]

The difference between Paid and Earned Media

If you own a brand or business, it’s likely (we hope) that you’ve ventured into the world of social media to advertise it. All the while, you’ve probably been exposed to ‘paid media’ and ‘earned media’, while having limited understanding of what these terms mean. To help you understand how ‘paid media’ and ‘earned media’ impact […]

Who runs the world? Girls!

2018 was truly a big year for women, with the year seeing plenty of incredible moments of female activism and empowerment. From the foundation of new movements and celebrations of important milestones, there is no denying that 2018 was the Year of the Woman. So, in honour of International Women’s Day, here’s a round-up of […]