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The down-low on Instagram Reels

Have you seen the new feature on Instagram? It’s called Instagram Reels. You may have heard people comparing Reels to TikTok because they are in fact quite similar. Want to know more? Never fear, we’re here to give you the DL on what Reels are and how you can utilise them in your digital marketing […]

How to get the most out of Instagram

Tackling the Instagram algorithm, stories and IGTV There’s not a lot of solid evidence out there as to how Instagram’s algorithm actually works. But we do know a few ways to help improve your impact on Instagram! 1. Utilise all of Instagram’s platforms. Post to IGTV, use interactive stickers on your stories and post video […]

A Guide to User Generated Content

What is User-Generated Content? User-Generated Content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands, featuring or discussing branded content. In its most organic form, UGC isn’t paid for by a brand, it is a genuine and honest recommendation being shared by followers and fans.This not only exposes your product to […]

Instagram removes ‘likes’ function

From today, Instagram users in Australia will no longer be able to see how many “likes” a post has a received. The trial is underway for Australian Instagram users, after a movement towards “removing pressure” on the digital platform’s users. Instagram will begin rolling out the trial update today, removing the total number of likes […]