Over the past couple of months, we’ve seen the COVID-19 virus impact citizens around the globe with many businesses having to make tough decisions on how to adapt to the ever changing landscape we are currently facing. Along with other small businesses, we’re already seeing the huge impact that the current climate is having on […]
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Entries by Melbourne Social Co
Hey guys, Shelley here. Like many small businesses, we’re already seeing the effect that the current climate is having on the economy and in-turn, our business. And while we’re not sure what the short term future might bring, what we do know is that for small business, now is not the time to fall silent. […]
Tackling the Instagram algorithm, stories and IGTV There’s not a lot of solid evidence out there as to how Instagram’s algorithm actually works. But we do know a few ways to help improve your impact on Instagram! 1. Utilise all of Instagram’s platforms. Post to IGTV, use interactive stickers on your stories and post video […]
What is User-Generated Content? User-Generated Content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands, featuring or discussing branded content. In its most organic form, UGC isn’t paid for by a brand, it is a genuine and honest recommendation being shared by followers and fans.This not only exposes your product to […]
In November, we hosted a beautiful influencer brand showcase at our Moonee Ponds Studio. We were excited to share some of our lovely stable of brands with a gorgeous group of influencers. A big thank you to everyone who came along, we loved meeting you all!
Melbourne Social Co has moved! You may have seen on our socials, Melbourne Social Co has recently moved office to bustling Puckle Street in Moonee Ponds. We had two years in wonderful Yarraville, but due to exciting growth in our business, we needed more space! Our new studio has gorgeous New York loft vibes, lots […]
When it comes to digital strategy, we always encourage our clients to focus on high quality, engaging content, over chasing vanity metrics such as cheap likes or follows.
From today, Instagram users in Australia will no longer be able to see how many “likes” a post has a received. The trial is underway for Australian Instagram users, after a movement towards “removing pressure” on the digital platform’s users. Instagram will begin rolling out the trial update today, removing the total number of likes […]
Creative Agency VS In-House Employee – What is the right fit for your business? Are you looking to recruit a marketing and social media superstar? Take a minute to consider if an in-house employee is the right fit, or if you should instead, consider hiring a creative agency. Did you know, that the cost of […]
If you own a brand or business, it’s likely (we hope) that you’ve ventured into the world of social media to advertise it. All the while, you’ve probably been exposed to ‘paid media’ and ‘earned media’, while having limited understanding of what these terms mean. To help you understand how ‘paid media’ and ‘earned media’ impact […]