Entries by Melbourne Social Co

The difference between Paid and Earned Media

If you own a brand or business, it’s likely (we hope) that you’ve ventured into the world of social media to advertise it. All the while, you’ve probably been exposed to ‘paid media’ and ‘earned media’, while having limited understanding of what these terms mean. To help you understand how ‘paid media’ and ‘earned media’ impact […]

Who runs the world? Girls!

2018 was truly a big year for women, with the year seeing plenty of incredible moments of female activism and empowerment. From the foundation of new movements and celebrations of important milestones, there is no denying that 2018 was the Year of the Woman. So, in honour of International Women’s Day, here’s a round-up of […]

Tips for starting a creative career

The creative industry is thriving right now, with the rise of digital marketing, Instagram influencers and the world’s obsession with all things social; a creative career is the popular choice right now. While a creative career doesn’t necessarily require academic studying, there are things you need to learn before delving into the creative world. When […]

Four Ideas To Inspire Great Content

This Week We’re Sharing Four Ideas To Inspire Great Content Content is the driving force behind all aspects of communications. Whether it be social media, public relations, marketing campaigns; content is at the heart of every strategic approach. Coming up with content ideas is so important, but it’s no surprise that coming up with new […]

Melbourne Social Co’s tips to create a happier and more exciting workplace!

Here at Melbourne Social Co we’ve put together our top tips to create a happier and more exciting workplace! Don’t put up with a dull workplace that stifles your creativity, considering how much time we spend at work each week. A happy and exciting workplace is important to boost productivity and workplace pleasure. Inspirational quotes […]