In the ever-changing social media landscape, it’s important to keep up to date! We’ve compiled some of the latest social news and features to catch you up to speed. It’s all about Instagram at the moment. Within the past few months, Instagram have implemented several updates which could affect your social media campaign and goals. […]
About Melbourne Social Co
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This year, Melbourne Social Co is celebrating 10 years in business. I’m so incredibly proud of our business journey, from humble beginnings to now being recognised as one of Australia’s leading content-driven creative agencies. I started Melbourne Social Co from my spare bedroom, as most start-ups begin, with one client and a lot of determination. […]
Should your business be on Tik Tok? The short answer, yes! Read our latest post about why Tik Tok is the next big thing for business.
Lets’ take a look at Instagram Reels, what it means for agencies, brands and personal profiles – and work out how to make the most of it!
Did you know that this month Melbourne Social Co celebrates our ninth year in business? With a traditional fashion editorial background, our Director Shelley Friesen began forging a career in social media over ten years ago – establishing Melbourne Social Co in 2011. While pursuing IT wasn’t a stylish choice for a child of the […]
Over the past couple of months, we’ve seen the COVID-19 virus impact citizens around the globe with many businesses having to make tough decisions on how to adapt to the ever changing landscape we are currently facing. Along with other small businesses, we’re already seeing the huge impact that the current climate is having on […]
Hey guys, Shelley here. Like many small businesses, we’re already seeing the effect that the current climate is having on the economy and in-turn, our business. And while we’re not sure what the short term future might bring, what we do know is that for small business, now is not the time to fall silent. […]
Tackling the Instagram algorithm, stories and IGTV There’s not a lot of solid evidence out there as to how Instagram’s algorithm actually works. But we do know a few ways to help improve your impact on Instagram! 1. Utilise all of Instagram’s platforms. Post to IGTV, use interactive stickers on your stories and post video […]
What is User-Generated Content? User-Generated Content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands, featuring or discussing branded content. In its most organic form, UGC isn’t paid for by a brand, it is a genuine and honest recommendation being shared by followers and fans.This not only exposes your product to […]
In November, we hosted a beautiful influencer brand showcase at our Moonee Ponds Studio. We were excited to share some of our lovely stable of brands with a gorgeous group of influencers. A big thank you to everyone who came along, we loved meeting you all!
Would you like to talk to us about a project?
1300 386 165