When it comes to digital strategy, we always encourage our clients to focus on high quality, engaging content, over chasing vanity metrics such as cheap likes or follows.
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Entries by Melbourne Social Co
From today, Instagram users in Australia will no longer be able to see how many “likes” a post has a received. The trial is underway for Australian Instagram users, after a movement towards “removing pressure” on the digital platform’s users. Instagram will begin rolling out the trial update today, removing the total number of likes […]
Creative Agency VS In-House Employee – What is the right fit for your business? Are you looking to recruit a marketing and social media superstar? Take a minute to consider if an in-house employee is the right fit, or if you should instead, consider hiring a creative agency. Did you know, that the cost of […]
If you own a brand or business, it’s likely (we hope) that you’ve ventured into the world of social media to advertise it. All the while, you’ve probably been exposed to ‘paid media’ and ‘earned media’, while having limited understanding of what these terms mean. To help you understand how ‘paid media’ and ‘earned media’ impact […]
2018 was truly a big year for women, with the year seeing plenty of incredible moments of female activism and empowerment. From the foundation of new movements and celebrations of important milestones, there is no denying that 2018 was the Year of the Woman. So, in honour of International Women’s Day, here’s a round-up of […]
Digital Trends to look out for in 2019. As we head into the new year, we find many businesses consider that it might be time to rethink their social media strategy for 2019. Around this time of year, we hear resolutions and goals being thrown around such as “This year I want to double my following” or […]
It’s nearly Christmas time and that means it’s time to add some festive cheer to your brands’ social media calendar! Christmas is all around us and it’s important to adjust your online presence to reflect the season. Give your profile some Christmas flare! Now that December is here, everyone’s mind turns to Christmas, so go […]
We’re excited to be celebrating our 7th birthday at Melbourne Social Co this month! Director Shelley Friesen began forging a career in social media over ten years ago – establishing Melbourne Social Co in 2011. While pursuing IT wasn’t a stylish choice for a child of the 80’s, Shelley’s intuition to pursue social media was bang […]
It’s time to debunk the stereotype that graphic quotes on Instagram are only used as a last resort, as filler content when you’ve run out of original content ideas. We think brands need to embrace the quote, the info-graphic, the text template, and we are here to tell you why! They help generate engagement Text […]
The creative industry is thriving right now, with the rise of digital marketing, Instagram influencers and the world’s obsession with all things social; a creative career is the popular choice right now. While a creative career doesn’t necessarily require academic studying, there are things you need to learn before delving into the creative world. When […]