Working with Digital Influencers
If you're working in marketing or PR in 2016, you've no doubt heard of influencer marketing. For those of you that haven't - influencer marketing is essentially collaborating or partnering with digital influencers (or social media celebrities) to assist in the promotion of your brand.
Influencer marketing is one of the most powerful ways to increase brand awareness and build trust in your brand in an authentic and engaging way.
By tapping into the large following of likeminded influencers on platforms like Instagram, Facebook and Snapchat, you can put your product or service in front on your consumer in a way that really makes a difference for your business.
So if you’re looking to begin working with digital influencers, here are some great ways to get started!
Social media takeovers and collaborations:
One of the best ways to grow your brand awareness and to develop trust with your consumers is by getting a key digital influencer to create co-branded content or even 'take over' your social media channels. An influencer could share a “day in their life”, create a series of images that showcase your products, write a blog filled with their top tips and tricks (tying back to your product or service) or take their fans on a 'behind the scenes' tour of your brand.
Consumers love to engage in content created by their favourite online personalities and by tapping into their fan-base, your collaboration is likely to attract more followers for your business accounts as well.
Giveaways:
There’s no better way to get people engaged in your brand than by doing giveaways! Everyone loves a free product or service and consumers are more likely to engage and interact with your promotion if you tap into digital influencers to share and promote the giveaway to their followers.
Product reviews:
While you may know that your product or service is great, one of the most challenging aspects of being a business owner is convincing your consumers. Using digital influencers to recommend your brand is a great way to do this, as they have a huge loyal and trusting fan base that are eager to hear more about their reviews and recommendations. A recent study has shown that 92% of consumers trust recommendations from peers or trusted authorities and likewise, a massive 72% of people rely on social media to inform their purchasing decisions. So what are you waiting for?
Are you looking to tap into the power of digital influencers to grow your business? Here at Melbourne Social Co we specialise in working with social media celebrities to take your marketing strategy to the next level!
Get in touch with us today to find out more!
e: [email protected] – P: 1300 386 165
Using PR To Grow Your Business
Public Relations is a vital component of any business communications strategy, as it helps to build brand awareness, develop lasting relationships with media, customers and key influencers and showcase your product or service in a new way.
By using a range of PR strategies including pitching for editorial coverage, hosting influencer events, sampling campaigns and distributing media kits, you can get your business ‘out there’ and in the minds of your target audience - leading to increased awareness for your brand.
Read on for 3 ways PR can help grow your business today:
Generate media coverage:
PR is a really great way to generate media coverage about your business and share your story to your target audience through high quality content.
From blogs, magazines, newspapers, TV and radio, the options are endless with ways journalists, bloggers and key influencers can promote your business in an engaging, refreshing and interesting way.
Recent studies have shown that PR is almost 90% more effective than traditional paid advertising, as consumers trust this form of media coverage as it comes from a third party source rather than the business itself.
Showcase your product in a different way:
Whether you choose to host a fun event or simply want to send out beautiful media packages (featuring your product and marketing material) to bloggers, journalists and more, PR gives you the opportunity to showcase your product or service in a new and creative way that helps you stand out from the crowd.
By stepping out of the box and getting creative with your PR strategies, you can increase brand awareness and develop lasting relationship with people that will help to grow your business.
Share your own story:
Perhaps one of the most powerful things about PR is that it gives your business a voice. Through the above-mentioned strategies like media coverage, media packages, events and a whole lot more – you have the chance to share your business story in a positive and respected way that people want to listen to.
By working with PR professionals like us here at Melbourne Social Co, we can help share the great things about your business to your target audience so your business can keep on growing!
Are you ready to use PR to grow and build your business? Get in touch with Melbourne Social Co today!
e: [email protected] – m: 0439 856 522