If you’re working in marketing or PR in 2016, you’ve no doubt heard of influencer marketing. For those of you that haven’t – influencer marketing is essentially collaborating or partnering with digital influencers (or social media celebrities) to assist in the promotion of your brand.

Influencer marketing is one of the most powerful ways to increase brand awareness and build trust in your brand in an authentic and engaging way.

By tapping into the large following of likeminded influencers on platforms like Instagram, Facebook and Snapchat, you can put your product or service in front on your consumer in a way that really makes a difference for your business.

So if you’re looking to begin working with digital influencers, here are some great ways to get started!

Social media takeovers and collaborations:

One of the best ways to grow your brand awareness and to develop trust with your consumers is by getting a key digital influencer to create co-branded content or even ‘take over’ your social media channels. An influencer could share a “day in their life”, create a series of images that showcase your products, write a blog filled with their top tips and tricks (tying back to your product or service) or take their fans on a ‘behind the scenes’ tour of your brand.

Consumers love to engage in content created by their favourite online personalities and by tapping into their fan-base, your collaboration is likely to attract more followers for your business accounts as well.


There’s no better way to get people engaged in your brand than by doing giveaways! Everyone loves a free product or service and consumers are more likely to engage and interact with your promotion if you tap into digital influencers to share and promote the giveaway to their followers.

Product reviews: 

While you may know that your product or service is great, one of the most challenging aspects of being a business owner is convincing your consumers. Using digital influencers to recommend your brand is a great way to do this, as they have a huge loyal and trusting fan base that are eager to hear more about their reviews and recommendations. A recent study has shown that 92% of consumers trust recommendations from peers or trusted authorities and likewise, a massive 72% of people rely on social media to inform their purchasing decisions. So what are you waiting for?

Are you looking to tap into the power of digital influencers to grow your business? Here at Melbourne Social Co we specialise in working with social media celebrities to take your marketing strategy to the next level!

Get in touch with us today to find out more!

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