2017's Social Media Trends
It's the beginning of a brand new year, which means it’s the perfect time to evaluate your current digital strategy and include new social media trends into your plan for 2017.
As the social media space is ever-changing and new trends are emerging every day, we’ve rounded up some of the biggest social media trends to leverage in 2017, so you can take your business’s social media marketing to the next level!
Read on below for the top trends:
Live video
There’s no denying that video played a vital role in marketing in 2016, from Facebook Live to Instagram Stories, Snapchat and the continued growth of YouTube and its ‘mega stars’.
In 2017, expect to see more brands tapping into the power of video, through live-streaming events and seminars on their social media networks as a way to boost their social media reach and consumer engagement.
This will be predominately posted through Facebook Live and Instagram Stories, which means if you haven’t started using these great features, now is the time to integrate them into your social media marketing strategy.
One stop shop:
As consumers are spending more and more time on social media, it’s no surprise the our favourite social media channels are slowly turning into a ‘one stop shop’ for everything from accessing great content to purchasing products or services.
This is signaled by Pinterest’s buyable pins and Instagram’s newly formed shopping platform which will soon give consumers the opportunity to view pricing information on products and click a link to purchase the items of interest.
The aim is to give consumers everything they want all on one site, so they don’t have to veer away from the platform for anything else.
Facebook isn’t going anywhere!
There has been increasing doubt over the past few years about the relevance of Facebook in the digital marketing space, especially thanks to the rise of platforms like Instagram and Snapchat. However, statistics are showing that Facebook is still the most used social media platform around the globe for both end users and B2B brands which means you shouldn’t discount it from your marketing strategy.
While it’s true that consumers are using new platforms like Snapchat and Instagram, they are not replacing Facebook, rather using it in conjunction with the other platforms.
The decline of organic reach:
In 2016 we saw the increasing decline of organic reach on platforms like Facebook and Instagram, with greater preference given to accounts that use paid advertising along with producing great, authentic and quality social media posts.
This means in the New Year it’ll be even harder to get your content ‘out there’ without putting a bit of money behind your social media content. Your budget doesn’t have to be large, but any money you can put towards Facebook/Instagram advertising will really make a difference.
Do you need help tapping into these social media trends in 2017? Get in touch with your digital marketing experts Melbourne Social Co today!
e: [email protected] – P: 1300 386 165.
How To Make Your Social Media Content Go Viral
It’s the dream for all marketers (and business owners) to make your social media content go viral… There’s something exciting about getting your content in front of thousands of people around the world, in turn growing your social media engagement, following and driving leads.
Unfortunately, there's no exact science to creating those highly clickable posts that go from zero to a thousand views in under 5 minutes. However, there are some things you can do to give your content a fighting chance out there in the wide world of social media!
What are they? If you want your social media content to generate as much buzz around the globe as the recent break-up of celebrity favourites Brangelina, read on for our top tips.
Speak to your audience:
Great content is born out of comprehensive social media strategy, that defines your messaging, tone of voice and importantly, your target audience. When planning your content, you shouldn't necessarily be thinking about how to get it in front of everyone - it’s all about getting it in front of the right people! To do this, you must define who your audience is, what their interests are, and create content that will really speak to them. The more engaged your audience is, the more likely it is that your content will be shared.
Encourage User Generated Content:
One of the most effective ways to get your audience engaged is by encouraging them to participate in creating user generated content. By asking consumers to actively participate and engage in your marketing campaigns, you'll generate buzz and take your social media campaign to new levels. But beware - followers are notoriously lazy today, and will only engage in user generated content campaigns if there's an incentive in it for them. Think free product samples, educational ebooks, access to exclusive content and so on.
The more user generated content being created around your brand and marketing campaigns, the greater the reach of your campaign, plus you will seriously enjoy some of the great content your consumers come up with!
Make an emotional connection:
When crafting social media content, don't forget, the most effective posts are the ones that make your audience feel something. Whether it’s joy, sadness, happiness, trust or fear, (although we wouldn't necessarily recommend scaring your audience!) capturing the emotions of your target audience will increase the potential for your content to be shared and liked by many around the globe… Much like the recent news of the Brangelina break-up!
Tap into trends:
Every day there are new trending topics that millions of people around the globe are sharing, commenting and engaging with. A great way to increase the chances of your content going viral is by tapping into these trending topics and leveraging them in your businesses social media content. This includes using trending hashtags as well.
Do you need help creating social media content that can generate some serious buzz?
Get in touch with your digital marketing experts Melbourne Social Co today!
e: [email protected] – P: 1300 386 165