It’s the beginning of a brand new year, which means it’s the perfect time to evaluate your current digital strategy and include new social media trends into your plan for 2017.

As the social media space is ever-changing and new trends are emerging every day, we’ve rounded up some of the biggest social media trends to leverage in 2017, so you can take your business’s social media marketing to the next level!

Read on below for the top trends:

Live video

There’s no denying that video played a vital role in marketing in 2016, from Facebook Live to Instagram Stories, Snapchat and the continued growth of YouTube and its ‘mega stars’.

In 2017, expect to see more brands tapping into the power of video, through live-streaming events and seminars on their social media networks as a way to boost their social media reach and consumer engagement.

This will be predominately posted through Facebook Live and Instagram Stories, which means if you haven’t started using these great features, now is the time to integrate them into your social media marketing strategy.

One stop shop:

As consumers are spending more and more time on social media, it’s no surprise the our favourite social media channels are slowly turning into a ‘one stop shop’ for everything from accessing great content to purchasing products or services.

This is signaled by Pinterest’s buyable pins and Instagram’s newly formed shopping platform which will soon give consumers the opportunity to view pricing information on products and click a link to purchase the items of interest.

The aim is to give consumers everything they want all on one site, so they don’t have to veer away from the platform for anything else.

Facebook isn’t going anywhere!

There has been increasing doubt over the past few years about the relevance of Facebook in the digital marketing space, especially thanks to the rise of platforms like Instagram and Snapchat. However, statistics are showing that Facebook is still the most used social media platform around the globe for both end users and B2B brands which means you shouldn’t discount it from your marketing strategy.

While it’s true that consumers are using new platforms like Snapchat and Instagram, they are not replacing Facebook, rather using it in conjunction with the other platforms.

The decline of organic reach: 

In 2016 we saw the increasing decline of organic reach on platforms like Facebook and Instagram, with greater preference given to accounts that use paid advertising along with producing great, authentic and quality social media posts.

This means in the New Year it’ll be even harder to get your content ‘out there’ without putting a bit of money behind your social media content. Your budget doesn’t have to be large, but any money you can put towards Facebook/Instagram advertising will really make a difference.

Do you need help tapping into these social media trends in 2017? Get in touch with your digital marketing experts Melbourne Social Co today!

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