4 Successful Christmas Marketing Campaigns
Should I buy a dress for Aunty Kate from Country Road or Seed? Should I get a voucher for Pop from Bunnings or Mitre 10? Christmas is a super competitive time, so it's no wonder that brands are breaking creative barriers and doing everything they can to be more innovative when it comes to their digital marketing efforts over the silly season.
Here are a few examples of Christmas digital campaigns that we think were really effective.
One of our all time favourite campaigns is Ted Baker’s “TedsElfie” campaign from 2014. Ted Baker fans were encouraged to follow @TedsElfie on Instagram to participate in the game. Ted Baker created a number of Instagram accounts for the campaign, with each account featuring hand drawn images where users had to find the seven ‘missing’ elves, in return for prizes. The brand would drop hints on where to look and encourage their fans to watch the TedsElfie hashtag to be kept in the loop. Ted Baker had over 37 thousand interactions throughout the campaign and 14.5 thousand competition entries. Amazing right?!
Another campaign we loved was Topshop’s 2013 “Dear Topshop” campaign. Run purely on Pinterest, this campaign was amazing for engagement and exposure. The campaign asked fans to create a mood board on Pinterest dedicated to the perfect Christmas day. Users could pin things like decorations, dream outfits and food. All pins had to include #DearTopshop and the best boards received shopping sprees worth up to 500 pounds ($900). You’d be crazy not to enter really!
A campaign we’ve loved this year is Spotify’s “2017 Unwrapped” campaign.
The campaign showed users their top artists and songs of 2017, as well as how many minutes of music they listed to. The brand incorporated a fun little quiz into the campaign, which engages users. Spotify also gifts users with two playlists - one featuring their top songs of 2017 and another handpicked playlist based on what music they love. The brand also encourages users to share their “2017 Unwrapped” on their social media pages, with links to do so. Spotify’s campaign builds customer loyalty and makes users feel special. Interestingly, it makes users login to access the campaign so this could definitely be a tactic to re-engage lost customers. Seems pretty great to us!
If you’re new to Christmas campaigns, a popular one to start with is the ‘12 Days of Christmas’ campaign where each day features a new giveaway, discount code or offer. For example, Broadsheet in Melbourne is currently doing their 12 Trays of Christmas where they give away a new product each day. This is great for engagement and obtaining new customers.
Do you want to incorporate some amazing digital campaigns into your social plan for the New Year? Get in touch today to book in a consulting session with our team.
New Year Business Resolutions You Need To Make Now
The start of a New Year is a good time to reflect on your businesses progress over the past year and plan for the future.
From launching a venture you’ve been dying to get off the ground to having more ‘me’ time, read on for our top New Year’s business resolutions that you need to make now!
Plan for your business:
Too often we make business development the last thing on our to-do list when really it should be at the top! Rather than just focusing on the day-to-day running of the business, this year allocate time for yourself/and your team to put the development of your business first. Use that time to plan for new ventures, events or marketing strategies, or to tackle a business problem you’ve been putting off.
You’ll be amazed and how spending a little time each week can really help your business grow and develop.
Take time out for you:
In order to run your business in the most effective way possible, you need to be inspired and motivated! This is hard to achieve when you’re constantly on the go, so it’s important to allocate a few hours to take time out for yourself throughout the week. If you struggle to find the time, make sure you schedule it into your calendar like you would any other meeting. Trust us! The world can wait for a few hours.
Use your ‘me’ time to switch off, relax, play a sport, spend time with family and friends – whatever it is that makes you feel great!
Let go of what isn’t working and try something new:
The New Year is a great time to evaluate where your business is at, what’s working and what isn’t. Be brave enough to let go of things that aren’t doing your business any good, and take the leap to try something new.
New things you could try in 2017 could be kick-starting a great marketing campaign, launching an online store or running an event. Let go of what’s holding you back and give something new a go.
Choose your priorities:
Every day we wake up to a long to-do list and unfortunately we can’t do it all! So instead of trying to tackle everything, learn to focus on your business’s priorities, delegate the non-essentials and be content to not always complete everything on your list. This will help you be less-stressed and more focused on the business tasks that really matter.
What are your business resolutions for the New Year? Comment and share with us below!
If embarking on a digital marketing campaign is one of your business goals for 2017, get in touch with our team of experts today.
e: [email protected] – P: 1300 386 165.
The Lowdown on Snapchat for Business
Ever since its launch in 2011, Snapchat has become a seriously popular social media platform for both businesses and individuals thanks to its instant, creative and interactive features.
While it’s most commonly used by the millennial generation, many Australian businesses are embracing the Snapchat revolution thanks to its potential to reach - well over 3 million Australians use the social media platform on a daily basis.
Ready to start using Snapchat for your business? Read on below for more information on this trendy social media platform and why you should use it now!
What is Snapchat:
Snapchat is a social media platform where you can send pictures or videos with a 10-second time limit to your choice of followers. You can also send “stories” which are 10-second media items that all of your followers can view for the next 24 hours. Snapchat also has a variety of fun features, including animated filters, instant messaging, voice/video calling and replay options.
Why should businesses use it?
Many businesses are tapping into Snapchat’s popularity to run marketing campaigns including ads, sponsoring interactive features, as well as using it on a day-to-day basis as a way to connect with their audiences. Businesses including Samsung, McDonalds, MTV and Cosmopolitan along with well-known personalities like Ashy Bines, Lara Bingle and Kim Kardashian use Snapchat as a vital marketing tool for their businesses or personal brands by posting multiple daily “stories” to keep their consumers engaged and connected.
How can businesses use it?
For businesses, the main aim of communication on Snapchat is to engage your audience in your business by posting short “stories” to all your followers. You can use these stories to promote sales, updates on the business, share behind the scenes footage, run influencer takeovers, post instructive or informative videos and a whole lot more! The options on ways to market your brand are endless.
A few examples of how Australian businesses have used Snapchat include Myer, who used Snapchat to live stream their fashion parade for Spring Fashion Week, along with Cricket Australia who shared highlights of the Ashes series. Other examples include retail brands like Showpo and Frank Body who use Snapchat to take fans behind the scenes of their photoshoots, share tips, run influencer takeovers and more.
Unsure how to get started using Snapchat for your business? Or, would you like to know more about this popular social media platform?
Get in touch with Melbourne Social Co today.
P: 1300 386 165