Easy Ways to Leverage Your LinkedIn Account

Easy Ways to Leverage Your LinkedIn Account

One of the most popular social media platforms for business professionals is LinkedIn, as it’s a great way to showcase your experience and skills, search for jobs, seek new business opportunities and network with likeminded industry professionals.

If you have a LinkedIn account or are looking to create one, try these easy ways to leverage your profile now:

Raise your profile:

Your profile is at the centre of all the activity you do on LinkedIn so it’s vital to make sure it represents who you are and your experience in the best way possible. From using a professional photo, to creating an engaging and captivating summary and adding detailed experience sections, it’s important to dedicate some time to creating the best LinkedIn profile you possibly can.

Unsure how to raise your profile? Read our checklist for creating a standout LinkedIn profile.

Get recommendations:

A great way to make sure your LinkedIn profile stands out from the crowd is by utilising recommendations. These could be from customers, clients or past and current employers. Recommendations help to enhance your professional credibility and give your profile a point of difference.

Network!

LinkedIn is a social media platform after all, so make sure you network and connect with likeminded industry professionals that could even become potential clients or customers. You’ll be amazed at the people you’ll find on LinkedIn so don’t be afraid to connect with other industry professionals and join relevant industry groups.

Create a company page:

LinkedIn is one of the top social media marketing platforms for business to business marketing, so if you own a business you need to make sure your company has a page. Having a company page is a great way to share relevant news and updates on your business, provide useful information about your services or product and increase brand awareness through posting regular updates.

Post updates:

Regardless of your reason for being on LinkedIn, posting updates to your network helps to put your personal profile in front of the right people. By sharing relevant articles or even commenting on and liking other people’s updates, you can get your name out there, showcase your expertise in your field and be found by potential clients or customers (or employers!)

Do you need help leveraging your LinkedIn account to attract new clients or business? Here at Melbourne Social Co we are experts at creating and managing professional social media profiles.

Get in touch with us today to find out more:

e: [email protected] – P: 1300 386 165


Instagram management

Mastering the Flatlay For Instagram

Flatlays are all the rage on Instagram at the moment. You know, those carefully curated top view shots that are popping up all over your feed? (Think the contents of a handbag strewn across a white linen sheet, or a decadent brunch spread shot from above.)

But how can you master this social media trend? Follow our top tips and you'll be a flatlay pro in no time!

  • A light background will make your items pop (think white marble, crisp linen or white washed wood.)
  • Test your objects to see if they look good from a top view.
  • Leave a little space between your objects to balance your composition.
  • Pick a theme (make sure all of your items have a common thread tying them together.)
  • Take your photo during the day (and if possible, near a natural light source.)

Need help creating 'double tap' worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!


Melbourne Social Co's Product Photography For Instagram Package:

As part of this service, your business will receive:

14 professionally styled product images per month. Our team will style, photograph and edit a series of product images for use on Instagram, (as well as Facebook, Pinterest and within blog posts.)

Together we will plan a look that will not only suit the aesthetic of your brand, but will push you in a new and exciting direction, showcasing your products in the best possible light.

Cost: From $599 + GST per month

Want to get a feel for our style? Follow us on Instagram @melbournesocialco.


Mastering the flatlay for Instagram


Need help managing your Instagram accounts on a daily basis? We can take care of that too.

Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.

Contact us for more information – [email protected]


Product Photography For Instagram Package Terms and Conditions:

  • These rates are only valid for clients who sign a 3 month booking with Melbourne Social Co. Month by month rates are available, please ask us about these
  • Each booking will be specifically quoted after a consultation with the client
  • The images created by our team will become the property of your business. We may share these on our website and social media channels from time to time, crediting your business. Please let us know if you don't want us to do so