One of the most popular social media platforms for business professionals is LinkedIn, as it’s a great way to showcase your experience and skills, search for jobs, seek new business opportunities and network with likeminded industry professionals.

If you have a LinkedIn account or are looking to create one, try these easy ways to leverage your profile now:

Raise your profile:

Your profile is at the centre of all the activity you do on LinkedIn so it’s vital to make sure it represents who you are and your experience in the best way possible. From using a professional photo, to creating an engaging and captivating summary and adding detailed experience sections, it’s important to dedicate some time to creating the best LinkedIn profile you possibly can.

Unsure how to raise your profile? Read our checklist for creating a standout LinkedIn profile.

Get recommendations:

A great way to make sure your LinkedIn profile stands out from the crowd is by utilising recommendations. These could be from customers, clients or past and current employers. Recommendations help to enhance your professional credibility and give your profile a point of difference.


LinkedIn is a social media platform after all, so make sure you network and connect with likeminded industry professionals that could even become potential clients or customers. You’ll be amazed at the people you’ll find on LinkedIn so don’t be afraid to connect with other industry professionals and join relevant industry groups.

Create a company page:

LinkedIn is one of the top social media marketing platforms for business to business marketing, so if you own a business you need to make sure your company has a page. Having a company page is a great way to share relevant news and updates on your business, provide useful information about your services or product and increase brand awareness through posting regular updates.

Post updates:

Regardless of your reason for being on LinkedIn, posting updates to your network helps to put your personal profile in front of the right people. By sharing relevant articles or even commenting on and liking other people’s updates, you can get your name out there, showcase your expertise in your field and be found by potential clients or customers (or employers!)

Do you need help leveraging your LinkedIn account to attract new clients or business? Here at Melbourne Social Co we are experts at creating and managing professional social media profiles.

Get in touch with us today to find out more:

e: [email protected] – P: 1300 386 165