Freelance / Part-Time
Melbourne-based (on-site shooting required)

About the Role

We’re looking for a Personal Brand Content Lead to build and execute founder-led content across Melbourne Social Co.

Working closely with the Founder, you’ll create high-impact content across LinkedIn, Instagram, TikTok, and emerging platforms — capturing the day-to-day of building and scaling a premium, global-facing social media agency.

This role sits at the intersection of strategy, content creation, and cultural relevance — turning real moments into content that drives attention, authority, and growth.

You won’t be sitting behind a desk waiting for briefs. You’ll be in the room, on the ground, and actively shaping the content.

Why This Role Exists

We are actively building out a personal branding arm of the agency, designed to support founders and leaders in showing up online with clarity, consistency, and impact.

This role will play a key part in bringing that offering to life — starting internally and expanding into client work.

You’ll help:

• Build a founder-led content engine within the agency
• Turn day-to-day business moments into strategic content
• Contribute to a scalable, repeatable model for personal brand content

Key Responsibilities

1. Founder Content Creation

• Capture content in real-time (on-site shoots, meetings, events)
• Film and direct lo-fi, social-first video content
• Identify strong content moments proactively (not reactively)
• Create high-volume, high-quality short-form video content

2. Content Strategy & Ideation

• Develop weekly content plans aligned to key business priorities
• Translate business insights into compelling, shareable content
• Build recurring content formats and series
• Stay ahead of platform trends and adapt them intelligently

3. Editing & Distribution

• Edit short-form video (TikTok, Reels, LinkedIn)
• Write captions with strong hooks and clear POV
• Schedule and publish content across platforms
• Optimise for performance (retention, saves, shares)

4. Build-in-Public Storytelling

• Capture behind-the-scenes moments, decision-making, and key milestones
• Shape a narrative that builds authority and connection over time
• Balance polish with authenticity (lo-fi that feels considered, not lazy)

5. Personal Brand Offering (Agency)

• Support the rollout of our personal branding service for clients
• Assist in content creation for founders as the offering grows
• Contribute to building systems, playbooks, and processes

About You

You’re not just a content creator — you’re a content thinker.

• Strong understanding of what performs on LinkedIn, TikTok, and Instagram
• Confident filming in real-life, fast-paced environments
• Highly proactive — you see content before it happens
• Strong instincts for hooks, storytelling, and pacing
• Comfortable working closely with senior leaders and giving direction
• Fast, efficient editor (lo-fi, social-first content)
• Deeply tapped into culture, trends, and internet behaviour

Bonus:

• Existing network in the Melbourne marketing / creative scene
• Experience building personal brands or founder content
• Experience working in an agency or startup environment

What Success Looks Like

• Consistent, high-quality content output (multiple posts per week)
• Strong engagement signals (saves, shares, comments — not just views)
• Clear growth in reach, authority, and audience connection
• A repeatable system for founder-led content creation
• Contribution to a scalable personal brand offering within the agency

Working Structure

• Approximately 2 days per week (flexible, aligned to filming moments)
• Mix of on-site (Melbourne) and remote editing/planning
• Opportunity to support key events and shoots

Why Join Melbourne Social Co

• Work directly with senior leaders in a high-growth agency
• Be part of building a new, high-demand service offering
• High ownership, high creative freedom
• Real impact on brand, growth, and direction

Want to Join Us?

Instead of a traditional application, we’d love to see a short pitch deck from you.

Tell us:

• Why you’d be a great fit for Melbourne Social Co and this role

• How you would help drive the agency’s success during this next stage of growth

We’re less interested in perfect résumés and more interested in people who can think creatively, communicate ideas clearly, and show initiative.

If that sounds like you, we’d love to hear from you.

Please send us your pitch to careers@melbournesocialco.com.au with the job title you’re applying for as the subject line.

Due to the volume of enquiries, only successful candidates will be contacted to organise an interview.