big-agency thinking,
small business price tag.

Monthly coaching from the Melbourne Social Co team, a weekly trend report, a private community of marketers in the same boat, and the playbooks we use with tier-one brands.

All for AU$29 a month.

Not every business is ready for a full agency partnership. That doesn’t mean you should be guessing your way through social.

We built The Academy for the people we kept meeting at events and in our DMs.

Business owners running their own socials between everything else. Marketing managers holding the whole channel on their own. Smart people who don’t need more theory, just a clear plan and someone to check it with.

So we took what we do every day for brands across Australia and beyond, and packaged it into a membership you can actually use.

Who is the
academy for?

  • Small business owners doing their own socials who want a smart, simple plan they can stick to.
  • In-house marketers at brands without the budget for an agency retainer, who want an expert sounding board.
  • Emerging social media managers building their skills and looking for a community that gets the job.

Join today.

What's in your membership?

Monthly group coaching call

Send us your questions before each call and we shape the agenda around what members are stuck on most. Join live or catch the replay with timestamped notes.

Private member community

A closed WhatsApp group with our agency team and your fellow members. Ask the quick questions, share the wins, and get a second opinion before you hit post.

Weekly trend report

A short read on what’s working right now across platforms, with real examples and prompts you can action that day.

Why the academy
just, works.

  • Social-first by design. Everything we teach starts with hooks, trends and how each platform actually behaves.
  • Practical, not academic. Real examples, templates you can use straight away, and clear next steps.
  • Agency thinking, small-team format. The same frameworks we use with tier-one brands, sized for one person or a small team.
  • Live and current. Updated every week, so you’re working with what’s happening now, not last year’s course.

How it
works.

  • Join and unlock the member community straight away.
  • Send your questions ahead of the monthly call.
  • Join live or watch the replay.
  • Put it into practice with support in the community and a trend report every week.

Have more questions? Check out our FAQs here.

become a
member.

About a dollar a day for agency thinking on tap.
Cancel any time.

Melbourne Social Co has been building social-first content for brands since 2011. Today we’re the go-to social production agency for brands across Australia, working in homewares, lifestyle, property, tech and beyond.

The same team that runs those accounts runs the Academy, and we bring what we’re seeing in the work each week straight into the calls.

Join today

Please note that by purchasing this subscription, you agree to our Terms & Conditions. View these here.