The Lowdown on Search Engine Optimisation

The Lowdown on Search Engine Optimisation

Chances are you’ve heard of the term Search Engine Optimisation (or as it’s commonly referred to – SEO) however you may be a little confused about what it actually is, why you need it and how to implement an SEO strategy for your business.

But never fear! If you are having some trouble understanding Search Engine Optimisation read on below as we break down some of the basics so you can improve your website or blog today.

SEO Basics:

What is it?

SEO refers to the process of implementing strategies to optimise your online content to make it easier for people to find your website when they search on Google. As there are many websites competing with yours to be ranked high on Google's pages, it’s vital to use key techniques to increase your visibility online and make your website stand out from the rest. These techniques focus on the concept of creating high quality and authentic online content, with the help of keywords, social media accounts, new and engaging content, original images and more.

Why do I need it?

SEO is vital for any business that wants to increase their visibility on Google, resulting in increased traffic and overall sales. Whether you are a new business or an established company, it’s essential to start implementing these strategies today.

How can I do it?

In order to increase your website visibility on search engines there are a variety of key tactics you can implement. However it’s important to know that Search Engine Optimisation takes time and your main goal should be to produce amazing and unique online content that consumers love and engage with, in conjunction with essential SEO techniques. If you combine these two concepts, not only will your ranking continue to grow, but you'll be engaging potential customers/fans as well, encouraging them to keep coming back to your site.

Here are some great SEO tips to get you started:

  • Identify and use relative keywords throughout your website content
  • Distribute your website content through a variety of online channels including social media, blogs and email marketing
  • Create quality, authentic content that engages your fans and consumers
  • Add a blog onto your website so you can integrate quality content, keywords and unique images
  • Use unique and original images across all your online channels
  • Ensure your site is mobile friendly

Do you need some help implementing the above strategies and more to increase your website’s Search Engine Optimisation? Melbourne Social Co can help you! Contact us today.