Tips for starting a creative career
The creative industry is thriving right now, with the rise of digital marketing, Instagram influencers and the world’s obsession with all things social; a creative career is the popular choice right now.
While a creative career doesn’t necessarily require academic studying, there are things you need to learn before delving into the creative world. When embarking on any career, it is important you arm yourself with as much knowledge as you can, and the same goes for starting your creative career. Here are some tips to ensure the success of your big career move!
Find a course that’s right for you!
Just because a creative career doesn’t necessarily require a university degree, doesn’t mean there’s not a lot to learn! Our sister brand The Social Co Academy has amazing online courses on offer. Their amazing courses were recently featured in Fashion Journal as a course to help kick-start your creative career. The courses will help you learn how to master social media marketing from the comfort of your home, teaching you everything you need to know!
Take inspiration from those with established creative careers!
Scroll through instagram and get inspired by the people who are doing it right. It can be hard to find the right balance on social media; so don’t be afraid to look to your fellow creators for inspiration and ideas. Establishing a creative career doesn’t come easily, so be sure to keep up with the latest trends and content appearing in your career space!
Be flexible!
Social media is ever changing, and you should be to! Learning to be flexible in any career will help you stay at the top of your game. Adapting and changing, as you need, will help keep your content and ideas fresh and ensure you stay relevant in the fast paced creative world.
Want to know more about The Social Co Academy?
Perhaps you'd like to book in a consulting session with our team?
Or, maybe you're looking for the perfect internship to get your foot in the door at a creative agency.
Is bigger better when it comes to a marketing agency?
Do you believe boutique agencies create more authentic relationships with clients? If so, why?
Absolutely! One of the major perks of business’s working with a boutique agency is that you get a much more personalised experience with our Account Managers as we have a manageable client base so we can really dedicate our time and energy to each and every one of our clients.
At Melbourne Social Co, we pride ourselves on the close relationships we have with our clients – we want them to feel like we are just an extension of their team! This kind of relationship helps us to do our best work, as we’re always communicating with our clients we get to know their business inside out so we can produce content that hits their targets and that we know they’ll love!
Is bigger better when it comes to a marketing agency?
Not at all. In fact, I think it’s very much the opposite.
Working with a boutique agency has many benefits from offering a more personalised service that can be tailored to individual clients and their needs (no more one size fits all packages!), to being more cost effective. We also have an ‘all hands on deck’ approach, which allows senior members of our team to oversee all accounts big and small and lend their input and expertise.
What’s your opinion on boutique agency, versus, one in house employee?
Working with a boutique agency is great way to get the skills of 5 or so people, for the price that’s usually equal or less than a full-time junior employee’s annual salary. When we work on our client’s accounts, we combine the skills of our content creators, copywriters, community managers, Facebook ad experts and account managers so we always have an expert working on the different elements of our client’s campaigns. It’s rare to find an employee who is an expert in all of those areas!
In recent times, larger, more traditional marketing agencies have been seen to use identical and standard marketing approaches. Do you believe that boutique agencies offer a more innovative and unique approach?
Without the confines of a larger agency, a boutique agency can remove the red tape, so we can get creative, try new and interesting ideas without having to get sign-off from various senior staff or board members. This means we can produce out-of-the-box content for our clients that is different to all the other digital marketing content and strategies on the market. This is the best way to get your business to stand out from the rest and get some serious results!
What flexibility does a boutique marketing agency offer?
A whole lot! From our packages (we tailor them to suit you!), to deadlines, to your entire digital marketing strategy. We get that your business is different from any other, and we work with you to offer you a digital marketing service that best works for you.
Do you believe that boutique agencies offer a more streamlined and responsive approach?
Certainly. As we are juggling a lesser client base and have account managers dedicated to managing only a handful of clients at a time, we are always flexible and super responsive to our clients wants and needs.
What is your favourite part of working at a boutique marketing agency?
Our clients are so varied! We have the opportunity to work with clients big, medium and small so each client and each campaign is totally different. Keeps things interesting!
Want to pencil in some time with Rebekah and the rest of our team to chat about your creative requirements? Contact us today to schedule in a session with our team.