How to use Instagram to build brand awareness
By now, we're sure you know why Instagram is a must-have tool to grow your business.
With over a third of social media users on Instagram, it’s an essential social media platform for not only connecting and engaging with existing consumers, but marketing to new people as well.
However, using Instagram to build brand awareness is so much more than creating an account and posting pretty pictures.
Need help getting started? Try these four tips:
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Use Instagram stories:
When Instagram decided to jump on the Snapchat stories trend back in 2016, consumers got excited. Nearly 100 million people use Instagram stories daily, to showcase live updates on their personal lives, share behind the scenes content or promote products and services.
So if you haven’t already started posting stories on our business account– we’re here to tell you to join the trend! Instagram stories are a great way to get your content in front more people, tap into location stories and engage existing followers (especially since the new algorithm is making it harder for your content to be visible in the feed.) The trick? Keep consumers interested by posting useful and engaging content that isn’t too promotional or 'salesy'.
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Host a competition:
What better way to increase awareness for your brand than by hosting a competition? Instagram competitions that use a follow and ‘tag a friend’ approach, help to get your business name and account in front of new people who are likely to also be interested in your product or service based on what you’re giving away.
Just ensure you have an engaging graphic, simple entry method and back it up with paid ads. If you're ready to take your Instagram competition to the next level, why not partner with a relevant influencer to cross promote your competition to their followers?
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Run paid ads:
Instagram advertising is a great way get your great quality content in front of a highly-targeted audience. You can now run Brand Awareness ads through Facebook’s Ads manager which places your ad in front of people who are the most likely to recall it, and then optimises it accordingly. You don’t have to spend a fortune on these ads, as little as $5 per day can make a world of difference!
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Collaborate collaborate collaborate!
Whether you choose gifting campaigns, influencer takeovers or sponsored collaborations, one of the most effective ways of building your brand awareness on Instagram is by tapping into the large followings of Instagram bloggers and celebrities. Just ensure you choose influencers who are suitable for your brand as their followers are likely to pay attention when they post about your business!
Do you need help building your business’s brand awareness on Instagram? Speak to our social media experts at Melbourne Social Co today!
Call us on 1300 386 165 or send us an email at [email protected].
Introducing Instagram's New Business Tools
Great news for businesses! Instagram, one of the world's most popular social media platforms, will start to roll out their new business account profiles in the coming months. These new profiles will make it easier for businesses to be contacted, view insights about their content and audience and reach new customers with accessible promotion and advertising tools.
Here at Melbourne Social Co we’ve rounded up some of the biggest changes:
Contact button:
One of the most practical changes of the new business profiles is the addition of a contact button, where consumers can directly call or email a business straight from the app.
This contact functionality also has a map, where consumers can get directions to store or office locations, eliminating the need to leave the app to search for directions. The new contact button will be clearly visible and placed next to the ‘follow’ button at the top of the account page.
Insights:
For the very first time, the new business accounts will give businesses access to vital insights about their followers, including who they are (gender, age, location) popular posts, impressions, reach and even website clicks. These insights are all accessible right from your mobile phone, which makes tracking statistics easy and simple to do.
Promote:
Not only can you view these insights straight from your phone, now you can promote your most popular posts to reach even more people! This is done directly from the app simply by picking a top performing post, choosing a 'call-to-action' button, selecting your audience, budget and duration.
Another great feature of the new Instagram business accounts is that you can also continue to monitor and view the insights of your promotions in an easy and straightforward way. To do this, click on your Instagram post, click the View Insights link and all the stats are ready for you to see and use.
Stories:
New to all Instagram users (not just businesses) is the 'Stories' feature. No need to worry about oversharing, with Instagram Stories, you can share as much as you want throughout the day. Instagram has also introduced new text and drawing tools, so it's time to get creative with your stories. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.
Need help creating 'double tap' worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!
Melbourne Social Co's Product Photography For Instagram Package:
As part of this service, your business will receive:
14 professionally styled product images per month. Our team will style, photograph and edit a series of product images for use on Instagram, (as well as Facebook, Pinterest and within blog posts.)
Together we will plan a look that will not only suit the aesthetic of your brand, but will push you in a new and exciting direction, showcasing your products in the best possible light.
Cost: $599 + GST per month
Want to get a feel for our style? Follow us on Instagram @melbournesocialco.
Need help managing your Instagram accounts on a daily basis? We can take care of that too.
Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.
Contact us for more information – [email protected]
Product Photography For Instagram Package Terms and Conditions:
- These rates are only valid for clients who sign a 3 month booking with Melbourne Social Co. Month by month rates are available, please ask us about these
- Each booking will be specifically quoted after a consultation with the client
- The images created by our team will become the property of your business. We may share these on our website and social media channels from time to time, crediting your business. Please let us know if you don't want us to do so