Great news for businesses! Instagram, one of the world’s most popular social media platforms, will start to roll out their new business account profiles in the coming months. These new profiles will make it easier for businesses to be contacted, view insights about their content and audience and reach new customers with accessible promotion and advertising tools.

Here at Melbourne Social Co we’ve rounded up some of the biggest changes:

Contact button:

One of the most practical changes of the new business profiles is the addition of a contact button, where consumers can directly call or email a business straight from the app.

This contact functionality also has a map, where consumers can get directions to store or office locations, eliminating the need to leave the app to search for directions. The new contact button will be clearly visible and placed next to the ‘follow’ button at the top of the account page.


For the very first time, the new business accounts will give businesses access to vital insights about their followers, including who they are (gender, age, location) popular posts, impressions, reach and even website clicks. These insights are all accessible right from your mobile phone, which makes tracking statistics easy and simple to do.


Not only can you view these insights straight from your phone, now you can promote your most popular posts to reach even more people! This is done directly from the app simply by picking a top performing post, choosing a ‘call-to-action’ button, selecting your audience, budget and duration.

Another great feature of the new Instagram business accounts is that you can also continue to monitor and view the insights of your promotions in an easy and straightforward way. To do this, click on your Instagram post, click the View Insights link and all the stats are ready for you to see and use.


New to all Instagram users (not just businesses) is the ‘Stories’ feature. No need to worry about oversharing, with Instagram Stories, you can share as much as you want throughout the day. Instagram has also introduced new text and drawing tools, so it’s time to get creative with your stories.  The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.

Need help creating ‘double tap’ worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!

Melbourne Social Co’s Product Photography For Instagram Package:

As part of this service, your business will receive:

14 professionally styled product images per month. Our team will style, photograph and edit a series of product images for use on Instagram, (as well as Facebook, Pinterest and within blog posts.)

Together we will plan a look that will not only suit the aesthetic of your brand, but will push you in a new and exciting direction, showcasing your products in the best possible light.

Cost: $599 + GST per month

Want to get a feel for our style? Follow us on Instagram @melbournesocialco.

Mastering the flatlay for Instagram

Need help managing your Instagram accounts on a daily basis? We can take care of that too.

Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.

Contact us for more information – [email protected]

Product Photography For Instagram Package Terms and Conditions:

  • These rates are only valid for clients who sign a 3 month booking with Melbourne Social Co. Month by month rates are available, please ask us about these
  • Each booking will be specifically quoted after a consultation with the client
  • The images created by our team will become the property of your business. We may share these on our website and social media channels from time to time, crediting your business. Please let us know if you don’t want us to do so