Why Facebook Live should be part of your digital marketing strategy
We’ve said it before and we’ll say it again, Facebook Live is one of key digital marketing tools for 2017 and if you haven’t already started using it for your business now is the time!
Facebook Live can help you take your social media marketing to the next level, by helping you create an engaging conversation with your followers, reach new audiences in new ways and connect with your current audience in a more personal and interactive way.
Ready to join the trend and get started?! Here are a couple of ways you can use Facebook Live as part of your business’s digital marketing strategy:
Showcase your product or service in action:
Sometimes the hardest job for marketers is to explain to their audience exactly what their service is or specific product features. That’s why Facebook Live is a great tool for showcasing these unique characteristics and benefits, in an engaging way that doesn’t rely on just imagery or text.
For example, if you offer a beauty service, why not use Facebook Live to demonstrate the beauty service in action? If you have a food or beverage product you could use Facebook Live to show off a great recipe.
Make it personal:
Facebook Live is a great tool for sharing behind the scenes content to show a more personal side to your business. You could host an interview with key members of your staff, share some great behind the scenes content of a photoshoot, live auction or tour of your office. People love seeing the ‘real’ components (and people) in your business!
Encourage interaction:
As a business owner, chances are you’re an expert in your field. Share your knowledge, showcase your expertise and answer common questions through Facebook Live and while you’re doing that, encourage your audience to interact with you!
Ask them to comment their questions and answer your commenter by addressing them by name. This is a great way to build a relationship with your consumer and keep them hooked!
Ready to get started? Here are a few top tips to try now:
- Tell fans you’re broadcasting ahead of time: Post 2 – 3 sneak peeks or previews to encourage people to tune in when you go live
- Always do a practice run
- Film in a professional setting
- Be creative!
Do you need help developing a Facebook Live strategy for your business? Contact your expert team of digital marketing gurus at Melbourne Social Co today!
Call us on: 1300 386 165 or send us an email at: [email protected].
2017's Social Media Trends
It's the beginning of a brand new year, which means it’s the perfect time to evaluate your current digital strategy and include new social media trends into your plan for 2017.
As the social media space is ever-changing and new trends are emerging every day, we’ve rounded up some of the biggest social media trends to leverage in 2017, so you can take your business’s social media marketing to the next level!
Read on below for the top trends:
Live video
There’s no denying that video played a vital role in marketing in 2016, from Facebook Live to Instagram Stories, Snapchat and the continued growth of YouTube and its ‘mega stars’.
In 2017, expect to see more brands tapping into the power of video, through live-streaming events and seminars on their social media networks as a way to boost their social media reach and consumer engagement.
This will be predominately posted through Facebook Live and Instagram Stories, which means if you haven’t started using these great features, now is the time to integrate them into your social media marketing strategy.
One stop shop:
As consumers are spending more and more time on social media, it’s no surprise the our favourite social media channels are slowly turning into a ‘one stop shop’ for everything from accessing great content to purchasing products or services.
This is signaled by Pinterest’s buyable pins and Instagram’s newly formed shopping platform which will soon give consumers the opportunity to view pricing information on products and click a link to purchase the items of interest.
The aim is to give consumers everything they want all on one site, so they don’t have to veer away from the platform for anything else.
Facebook isn’t going anywhere!
There has been increasing doubt over the past few years about the relevance of Facebook in the digital marketing space, especially thanks to the rise of platforms like Instagram and Snapchat. However, statistics are showing that Facebook is still the most used social media platform around the globe for both end users and B2B brands which means you shouldn’t discount it from your marketing strategy.
While it’s true that consumers are using new platforms like Snapchat and Instagram, they are not replacing Facebook, rather using it in conjunction with the other platforms.
The decline of organic reach:
In 2016 we saw the increasing decline of organic reach on platforms like Facebook and Instagram, with greater preference given to accounts that use paid advertising along with producing great, authentic and quality social media posts.
This means in the New Year it’ll be even harder to get your content ‘out there’ without putting a bit of money behind your social media content. Your budget doesn’t have to be large, but any money you can put towards Facebook/Instagram advertising will really make a difference.
Do you need help tapping into these social media trends in 2017? Get in touch with your digital marketing experts Melbourne Social Co today!
e: [email protected] – P: 1300 386 165.