How To Build A Following On Pinterest
One of the biggest social media platforms right now, Pinterest, is an essential digital marketing tool for many businesses.
However, building a following can be hard, so it’s important to build a strategy and to implement some great techniques to amp up your Pinterest profile and to develop an engaged online community.
Read on below for tips on how to grow your following on Pinterest.
Create niche boards:
In order to stand out from the crowd on Pinterest, a great tip is to create niche boards with titles and images that are very specific. This means you have a better chance to be found and can be followed by a specific and more engaged target audience.
Post to your most popular boards:
Regardless if you are new to the Pinterest world, or an expert, if you continue to pin most of your content to your most popular boards you know you will get a great response. There’s a reason people love those boards and chances are others will continue to discover your content!
Use keywords:
Pinterest images with keywords rank highly when they are searched for on Google, so ensure that you caption all your images with keywords that describe your board, theme and business. This will not only help people find you on Google, but it will attract the right target audience to respond to your boards, pins and profile.
Advertise:
Coming soon to Australia, Pinterest advertising is the next big thing to help you grow and expand your Pinterest community. You can selected two main campaign objectives, including boosting engagement with your pins, or increasing traffic to your website. All campaigns allow you to personalise your budget and target audience and track your campaign.
Promote!
Don’t just leave your pinning to Pinterest. Promote your pinnable images on your website by adding a button that allows readers to pin your content straight from your site. Also adding in a follow section on your website, blog, email marketing and even sharing content on other social media networks will help to spread the word.
Have you got a Pinterest account that needs a boost or simply need some help getting started? Contact our expert team for some advice today.
5 Signs You’re Addicted To Social Media
Here at Melbourne Social Co we are big lovers of social media, however we understand that sometimes it can be a little hard to switch off.
If you are like us and are constantly glued to your phone, you might have a social media addiction! Read on below for 5 telltale signs.
- It’s the first thing you look at in the morning and the last thing you look at before you go to sleep:
One of the biggest signs you may be a little too dependent on social media is if you reach for your Facebook, Instagram or Twitter accounts before you even hop out of bed in the morning. This is equally as true if you scroll through your feeds before drifting off to sleep every night instead of reading a book or spending time with your partner and family.
- You check it constantly:
According to a study from the PRIA, 13 million Australians are spending 18 hours a day on social media and are logging on to check every five minutes! If you are nodding in agreement that this sounds a little like you (or are questioning how people even last five minutes) then maybe you need to scale it back a bit. Our tip? Allocate a few blocks throughout the day not to check your phone, including at meal times or when talking with friends and family.
- You post and share EVERYTHING:
We all have those friends and family members who take to Facebook, Twitter or Snapchat to post hourly updates on their lives. If this sounds like something you do – why not use that time updating your status to catch up with friends or family face-to-face to share your good news.
- It’s your first choice of recreation:
Have a spare few minutes in your day? Do you check social media? This is a big sign you love it a bit too much… Instead take use your precious spare time to read a book, go for a run or spend time with loved ones.
- You have trouble switching off:
Can you last a whole day or even a few hours without logging onto your favourite networks? If you can’t leave your phone in the other room for fear of missing a notification or new update than you are probably addicted.
- Switch off and let us take care of things for you
Okay by now you may have realised your way spending too much of your day on social media. Here at Melbourne Social Co, we understand the 'round-the-clock' pressures of managing a digital marketing campaign for your business, and are here to take some of the load off you! If you're after some advice, strategy or amazing digital marketing content for your business or personal brand, feel free to get in touch today.
Contact us: info@melbournesocialco.com.au