4 go-to tips for creating great social media content
Stuck in a content rut? Creating content that keeps falling flat?
Social media management can be a tricky job (speaking from experience here!) You need to constantly feed the hungry social media beast (read algorithm) with content. But creating content just for the sake of posting every day? It just doesn’t work. Particularly when you’re posting as a brand. Your content needs to have purpose and really resonate with your audience.
Easier said than done right? Well, to get you started, here are a few tips from our team on creating content that WORKS in 2023.
Here are our 4 go-to tips for creating great social media content this year.
- Be clear on your objectives
Every piece of social media content that you create should fit within a greater social media strategy, rather than creating for content’s sake. What are you try to achieve with your content? Be clear with your purpose and create with this in mind.
- Know your audience
Who are you speaking to on social media? Different audiences have different content preferences, and it’s important to create content that your audience will really resonate with. Figure out who you’re speaking to first, and then create content that suits.
- Create with authenticity
In 2023, authenticity is TRENDING. If your brand doesn’t have an authentic voice and content style, you’re likely to be left behind this year. Create content that really speaks to your brand and it’s values. Use a conversational tone and engage engage engage with your audience.
- Play to the platform
No more cross posting the same content across every platform guys! Look at each platforms’ specific algorithm preferences, and tweak your content to suit.
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Will AI Replace Social Media Managers?
By now, you’ve no doubt heard of Chat GPT. It’s the AI app that everyone is talking about.
Of course, we’ve been curious, so we thought we’d check it out. We jumped on and asked the AI to write us a blog post on whether or not it’s about to replace us (real life creatives) as Social Media Managers.
Here’s what Chat GPT gave us.
Sure, here's a sample blog post on the topic:
"Will AI Replace Social Media Managers?
As artificial intelligence continues to make advancements in various industries, it's natural to wonder whether AI will replace social media managers. In this blog post, we'll explore the role of AI in the field of social media management and whether it's likely to replace human social media managers.
- Automating routine tasks - AI can automate routine tasks such as scheduling posts, generating reports, and analysing data, freeing up social media managers to focus on more strategic and creative work.
- Improved efficiency and accuracy - AI algorithms can analyse data and make predictions about the best times to post and the types of content that are most likely to perform well. This can lead to improved efficiency and accuracy, as well as insights into how to optimise social media campaigns.
- Limited creative abilities - While AI can automate routine tasks and provide valuable insights, it still lacks the creative abilities and human intuition that social media managers bring to the table. Social media is about connecting with people and creating a sense of community, which requires empathy, emotional intelligence, and the ability to understand the nuances of human behaviour.
- The importance of human interaction - Despite the advancements in technology, there is still a strong demand for human interaction on social media. People want to connect with brands and other users in a personal and meaningful way, and social media managers play a crucial role in facilitating these interactions.
In conclusion, while AI can automate routine tasks and provide valuable insights, it is unlikely to replace human social media managers. The importance of human interaction, creativity, and emotional intelligence in social media management make it unlikely that AI will fully replace human social media managers in the near future. However, it's important for social media managers to stay up-to-date with AI developments and to understand how they can work with AI to optimise their efforts and achieve better results."
So there you have it, the AI is telling us that it’s not here to (totally) replace us any time soon. Or is that what it wants us to think… Only time will tell!
In the meantime, if you'd like to work with a team of human, talented creatives - get in touch with us today. Or, check out our latest work on Instagram.
Want to see what others are saying about us? Check out our agency profile on Design Rush here.
Why Facebook Live should be part of your digital marketing strategy
We’ve said it before and we’ll say it again, Facebook Live is one of key digital marketing tools for 2017 and if you haven’t already started using it for your business now is the time!
Facebook Live can help you take your social media marketing to the next level, by helping you create an engaging conversation with your followers, reach new audiences in new ways and connect with your current audience in a more personal and interactive way.
Ready to join the trend and get started?! Here are a couple of ways you can use Facebook Live as part of your business’s digital marketing strategy:
Showcase your product or service in action:
Sometimes the hardest job for marketers is to explain to their audience exactly what their service is or specific product features. That’s why Facebook Live is a great tool for showcasing these unique characteristics and benefits, in an engaging way that doesn’t rely on just imagery or text.
For example, if you offer a beauty service, why not use Facebook Live to demonstrate the beauty service in action? If you have a food or beverage product you could use Facebook Live to show off a great recipe.
Make it personal:
Facebook Live is a great tool for sharing behind the scenes content to show a more personal side to your business. You could host an interview with key members of your staff, share some great behind the scenes content of a photoshoot, live auction or tour of your office. People love seeing the ‘real’ components (and people) in your business!
Encourage interaction:
As a business owner, chances are you’re an expert in your field. Share your knowledge, showcase your expertise and answer common questions through Facebook Live and while you’re doing that, encourage your audience to interact with you!
Ask them to comment their questions and answer your commenter by addressing them by name. This is a great way to build a relationship with your consumer and keep them hooked!
Ready to get started? Here are a few top tips to try now:
- Tell fans you’re broadcasting ahead of time: Post 2 – 3 sneak peeks or previews to encourage people to tune in when you go live
- Always do a practice run
- Film in a professional setting
- Be creative!
Do you need help developing a Facebook Live strategy for your business? Contact your expert team of digital marketing gurus at Melbourne Social Co today!
Call us on: 1300 386 165 or send us an email at: info@staging.project-progress.net.
5 Reasons Why Your Social Media Marketing Isn’t Working
As we all know, social media marketing is an essential part of any business marketing strategy, as it’s a great way to connect with your consumers, increase brand awareness, drive sales and a whole lot more!
However, implementing social media for business takes time and effort and requires a strategy to ensure you engage your audience, build a following and direct the right people to purchase your product or service.
If your social media marketing has been a little lacklustre lately, here are 5 reasons why it may not be working:
You’re not consistent:
One of the biggest downfalls of social media marketing is not being consistent enough across all existing social media channels. Whether you’re too busy to post regularly, or your content and tone of voice isn't consistent across platforms and the rest of your branding, your social media will suffer. Consistency is required to develop trust, engage your consumer and get results! This can be done with an experienced social media manager who can create engaging content on a consistent basis and distribute it at optimal times.
You’re posting overly promotional content:
We get it! You love your business and you want the world to know about your amazing product or service, but unfortunately not everyone wants to engage in your promotional content all the time. That’s why it’s best to scale back on your promotional content and introduce content that engages and entices your audience into your communications strategy. A great question to ask yourself before posting is, “would my audience find this interesting?” Here at Melbourne Social Co we feel that if you offer your audience engaging content that adds values to their daily lives, they're going to be more likely to follow and trust your brand, and consume your sales message when you do post it.
You’re not on the right networks for your target audience:
Too often businesses think that they need to be across all social media platforms to be effective. However here at Melbourne Social Co, we believe it’s important to choose the right channels (even if it’s one or two) and to do them really well!
A digital marketing expert (like us) can help narrow down your target audience and recommend the best channels to reach that audience so you can get the best results.
You don’t have an advertising budget:
If you’ve created some amazing content but no one is engaging in it or your reach is really low, then you may need to think about your advertising budget. Recent studies have shown that only 3-6% of your audience will see your content on Facebook so it’s more important than ever to invest in advertising to get your content in front of the right people! Facebook and Instagram advertising is a low-cost advertising option that will really make a difference to your social media marketing.
You don’t have a point of difference:
The internet is flooded with businesses just like yours, so it’s vital to determine a point of difference across all of your digital marketing content. Points of difference could be beautiful imagery, unique aspirational quotes, captivating videos… the options are endless! Let your high-quality and engaging social media content separate you from the crowd.
Are you struggling to cut-through with your social media marketing? Or are you having difficulty creating consistent high quality content that engages with your target audience?
Get in touch with your digital marketing experts at Melbourne Social Co today.
e: info@staging.project-progress.net – P: 1300 386 165
Want to learn how to put together your own professional social media strategy?
Take our Social Co Academy Short Course
3 Steps To Facebook Success
3 things to do to make your Facebook posts visible to your audience
Thanks to Facebook’s regularly changing algorithms, reaching your customers organically on the social media platform has never been more difficult.
Recent studies have suggested that approximately only 3% - 6% of your total fans view your posts, which means it’s vital to start implementing some key tactics to increase your reach and to get your Facebook content in front of more people.
Wondering how? Here are three things to try today...
Boost your posts:
One of the best ways to increase your reach and make your content visible to more people is through boosting. A boosted post is a post from your business page that, for a fee, can appear higher up on your audience’s News Feeds. The amount of people who view and engage with your post depends on the budget you want to spend.
Boosting posts is a great way to ensure that the right audience can view your Facebook page content as you can utilise key demographic targeting options including age, location, gender and interests as well as tailored budget and scheduling functions.
Post content your audience wants to see:
Another great way to make your Facebook content visible to your audience is to post content your audience wants to see, not just what you want to show them! This is important as the more people engage with your content, the greater the reach. To do this, think about who your target audience is and post content that is a mix of business promotion and general interest content you know they will respond to and engage with.
Choose the right timing:
Choosing the right timing for your social media posts should be a vital part of your social media strategy! You’ll be amazed at the difference you get by posting content at optimal times. To do this, ensure you understand your demographic and their social media habits so you can post when they are active online in order to optimise engagement.
Are you struggling to engage and reach your audience on Facebook? Do you need help creating amazing content that your audience can connect with? Get in touch with your digital marketing experts here at Melbourne Social Co today.
e: info@staging.project-progress.net – p: 1300 386 165
Choosing The Right Social Media Platforms For Your Business
Most businesses today understand the importance of social media marketing, however determining which platforms are right for your business can be hard.
With everything from Twitter, Facebook to Snapchat and LinkedIn, each social media platform plays a different but integral part when it comes to your social media strategy.
So if you’re having trouble deciding on the right platforms to choose to grow your business and engage your audience, read on below for our top tips.
Determine your purpose and goals:
In order to figure out which are the best platforms to use, you have to determine what your purpose and goals on social media are. For example if your goal is to network and connect with potential clients or companies for business, then LinkedIn is great. If you would like to portray a creative and visual side of your business then Pinterest and Instagram are a must.
Identify your target audience:
The best part about social media is that you have the chance to engage one-on-one with your target audience through unique content and conversation. However, there’s no point posting content that your target audience won’t see because they don’t use that platform. That’s why it’s vital to determine who they are, what their interests are, and what platforms they use the most, so you know you will reach them.
Highlight the best parts of your business:
What is your business really about? Does it have a visual and creative product to sell, or it is more service driven? Keeping that in mind, think of the best platforms that will portray these key qualities and unique selling points of your business. By identifying your business’s strengths, you will be able to choose the best platform (as well as start to create a content strategy based on these key features.)
A few key questions to ask:
- What is the unique purpose of this social media platform?
- Will using it showcase the best parts of my business?
- Is my target audience on this platform?
Are you just getting started on social media and need some help choosing the right platforms? Or are you an established business needing to improve your current social media marketing strategy?
Melbourne Social Co has a team of experienced social media professionals ready to grow your business through digital marketing today.
Get in touch for more information: info@staging.project-progress.net