As we all know, social media marketing is an essential part of any business marketing strategy, as it’s a great way to connect with your consumers, increase brand awareness, drive sales and a whole lot more!

However, implementing social media for business takes time and effort and requires a strategy to ensure you engage your audience, build a following and direct the right people to purchase your product or service.

If your social media marketing has been a little lacklustre lately, here are 5 reasons why it may not be working:

You’re not consistent:

One of the biggest downfalls of social media marketing is not being consistent enough across all existing social media channels. Whether you’re too busy to post regularly, or your content and tone of voice isn’t consistent across platforms and the rest of your branding, your social media will suffer. Consistency is required to develop trust, engage your consumer and get results! This can be done with an experienced social media manager who can create engaging content on a consistent basis and distribute it at optimal times.

You’re posting overly promotional content:

We get it! You love your business and you want the world to know about your amazing product or service, but unfortunately not everyone wants to engage in your promotional content all the time. That’s why it’s best to scale back on your promotional content and introduce content that engages and entices your audience into your communications strategy. A great question to ask yourself before posting is, “would my audience find this interesting?” Here at Melbourne Social Co we feel that if you offer your audience engaging content that adds values to their daily lives, they’re going to be more likely to follow and trust your brand, and consume your sales message when you do post it.

You’re not on the right networks for your target audience:

Too often businesses think that they need to be across all social media platforms to be effective. However here at Melbourne Social Co, we believe it’s important to choose the right channels (even if it’s one or two) and to do them really well!

A digital marketing expert (like us) can help narrow down your target audience and recommend the best channels to reach that audience so you can get the best results. 

You don’t have an advertising budget:

If you’ve created some amazing content but no one is engaging in it or your reach is really low, then you may need to think about your advertising budget. Recent studies have shown that only 3-6% of your audience will see your content on Facebook so it’s more important than ever to invest in advertising to get your content in front of the right people! Facebook and Instagram advertising is a low-cost advertising option that will really make a difference to your social media marketing.

You don’t have a point of difference:

The internet is flooded with businesses just like yours, so it’s vital to determine a point of difference across all of your digital marketing content. Points of difference could be beautiful imagery, unique aspirational quotes, captivating videos… the options are endless! Let your high-quality and engaging social media content separate you from the crowd.

Are you struggling to cut-through with your social media marketing? Or are you having difficulty creating consistent high quality content that engages with your target audience?

Get in touch with your digital marketing experts at Melbourne Social Co today.

e: [email protected] – P: 1300 386 165

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