Melbourne Social Co Junior Account Manager

Five Common Social Media Mistakes and How to Avoid Making Them

Nobody’s perfect in the world of social media, and it’s fair to say we’ve all made mistakes! We’re here to help identify the most common social media mistakes and how to best avoid making them.

Mistake #1 – Posting quantity over quality

One incredibly commons social media mistake is choosing to focus on quantity over quality. Posting too much is overwhelming and counterproductive; it doesn’t allow users to truly take in the content before being bombarded with another post from you. Quality content as opposed to a higher quantity of it will resonate far better with an audience and benefit you in the long run.

Mistake #2 – Trying to master EVERY social media platform

Social media has a lot to offer, many different platforms for one to choose from. Just because you can have several different social’s doesn’t mean you should. Don’t make the mistake of trying to spread yourself across too many different platforms because you will only end up diluting your message and content. Focus on the platforms that bet suit you, and eliminate those that aren’t as beneficial.

Mistake #3 – Not using hashtags

There is a common misconception that hashtags look spammy or they clutter a post and should be avoided at all costs, don’t make the mistake of believing that. Hashtags are so beneficial, not only do they help categorise your content, and make is easier to find, they generate increased engagement and exposure. Failing to use hashtags takes away a users chance to capitalize on engagement, hashtags should not be an oversight.

Mistake #4 – Ignoring you followers

One of the biggest social media mistakes you can make is neglecting you followers.  The statistics surrounding response on social are overwhelming. According to Sprout Social, 70% of people are more likely to use a brands product when they respond on social. Additionally, they reported that 65% of people have more brand loyalty. If you ignore you followers, it will impact you negatively. To avoid making this mistake, you must make your followers a priority, and always try your best to acknowledge and respond to them.

Mistake #5 – Not measuring your success/downfalls

Choosing not to measure your social media activity through some form of social listening tool is a huge mistake. If you don’t measure and assess what’s working for you and what isn’t, you could be wasting time, money and resources as well as missing out on other opportunities that measuring can afford you.


How many of these social media mistakes are you making? Want to chat to our team about the latest social media trends and how you can turn your blunders into wins?

Or perhaps you need some assistance creating amazing content for your social media feeds?

Get in touch with our team today!


Why Facebook Live should be part of your digital marketing strategy

Why Facebook Live should be part of your digital marketing strategy

We’ve said it before and we’ll say it again, Facebook Live is one of key digital marketing tools for 2017 and if you haven’t already started using it for your business now is the time!

Facebook Live can help you take your social media marketing to the next level, by helping you create an engaging conversation with your followers, reach new audiences in new ways and connect with your current audience in a more personal and interactive way.

Ready to join the trend and get started?! Here are a couple of ways you can use Facebook Live as part of your business’s digital marketing strategy:

Showcase your product or service in action:

Sometimes the hardest job for marketers is to explain to their audience exactly what their service is or specific product features. That’s why Facebook Live is a great tool for showcasing these unique characteristics and benefits, in an engaging way that doesn’t rely on just imagery or text.

For example, if you offer a beauty service, why not use Facebook Live to demonstrate the beauty service in action? If you have a food or beverage product you could use Facebook Live to show off a great recipe.

Make it personal: 

Facebook Live is a great tool for sharing behind the scenes content to show a more personal side to your business. You could host an interview with key members of your staff, share some great behind the scenes content of a photoshoot, live auction or tour of your office. People love seeing the ‘real’ components (and people) in your business!

Encourage interaction:

As a business owner, chances are you’re an expert in your field. Share your knowledge, showcase your expertise and answer common questions through Facebook Live and while you’re doing that, encourage your audience to interact with you!

Ask them to comment their questions and answer your commenter by addressing them by name. This is a great way to build a relationship with your consumer and keep them hooked!

Ready to get started? Here are a few top tips to try now: 

  • Tell fans you’re broadcasting ahead of time: Post 2 – 3 sneak peeks or previews to encourage people to tune in when you go live
  • Always do a practice run
  • Film in a professional setting
  • Be creative!

Do you need help developing a Facebook Live strategy for your business? Contact your expert team of digital marketing gurus at Melbourne Social Co today!

Call us on: 1300 386 165 or send us an email at: [email protected].