Five Common Social Media Mistakes and How to Avoid Making Them

Nobody’s perfect in the world of social media, and it’s fair to say we’ve all made mistakes! We’re here to help identify the most common social media mistakes and how to best avoid making them.

Mistake #1 – Posting quantity over quality

One incredibly commons social media mistake is choosing to focus on quantity over quality. Posting too much is overwhelming and counterproductive; it doesn’t allow users to truly take in the content before being bombarded with another post from you. Quality content as opposed to a higher quantity of it will resonate far better with an audience and benefit you in the long run.

Mistake #2 – Trying to master EVERY social media platform

Social media has a lot to offer, many different platforms for one to choose from. Just because you can have several different social’s doesn’t mean you should. Don’t make the mistake of trying to spread yourself across too many different platforms because you will only end up diluting your message and content. Focus on the platforms that bet suit you, and eliminate those that aren’t as beneficial.

Mistake #3 – Not using hashtags

There is a common misconception that hashtags look spammy or they clutter a post and should be avoided at all costs, don’t make the mistake of believing that. Hashtags are so beneficial, not only do they help categorise your content, and make is easier to find, they generate increased engagement and exposure. Failing to use hashtags takes away a users chance to capitalize on engagement, hashtags should not be an oversight.

Mistake #4 – Ignoring you followers

One of the biggest social media mistakes you can make is neglecting you followers.  The statistics surrounding response on social are overwhelming. According to Sprout Social, 70% of people are more likely to use a brands product when they respond on social. Additionally, they reported that 65% of people have more brand loyalty. If you ignore you followers, it will impact you negatively. To avoid making this mistake, you must make your followers a priority, and always try your best to acknowledge and respond to them.

Mistake #5 – Not measuring your success/downfalls

Choosing not to measure your social media activity through some form of social listening tool is a huge mistake. If you don’t measure and assess what’s working for you and what isn’t, you could be wasting time, money and resources as well as missing out on other opportunities that measuring can afford you.


How many of these social media mistakes are you making? Want to chat to our team about the latest social media trends and how you can turn your blunders into wins?

Or perhaps you need some assistance creating amazing content for your social media feeds?

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