Why Facebook Live should be part of your digital marketing strategy

Why Facebook Live should be part of your digital marketing strategy

We’ve said it before and we’ll say it again, Facebook Live is one of key digital marketing tools for 2017 and if you haven’t already started using it for your business now is the time!

Facebook Live can help you take your social media marketing to the next level, by helping you create an engaging conversation with your followers, reach new audiences in new ways and connect with your current audience in a more personal and interactive way.

Ready to join the trend and get started?! Here are a couple of ways you can use Facebook Live as part of your business’s digital marketing strategy:

Showcase your product or service in action:

Sometimes the hardest job for marketers is to explain to their audience exactly what their service is or specific product features. That’s why Facebook Live is a great tool for showcasing these unique characteristics and benefits, in an engaging way that doesn’t rely on just imagery or text.

For example, if you offer a beauty service, why not use Facebook Live to demonstrate the beauty service in action? If you have a food or beverage product you could use Facebook Live to show off a great recipe.

Make it personal: 

Facebook Live is a great tool for sharing behind the scenes content to show a more personal side to your business. You could host an interview with key members of your staff, share some great behind the scenes content of a photoshoot, live auction or tour of your office. People love seeing the ‘real’ components (and people) in your business!

Encourage interaction:

As a business owner, chances are you’re an expert in your field. Share your knowledge, showcase your expertise and answer common questions through Facebook Live and while you’re doing that, encourage your audience to interact with you!

Ask them to comment their questions and answer your commenter by addressing them by name. This is a great way to build a relationship with your consumer and keep them hooked!

Ready to get started? Here are a few top tips to try now: 

  • Tell fans you’re broadcasting ahead of time: Post 2 – 3 sneak peeks or previews to encourage people to tune in when you go live
  • Always do a practice run
  • Film in a professional setting
  • Be creative!

Do you need help developing a Facebook Live strategy for your business? Contact your expert team of digital marketing gurus at Melbourne Social Co today!

Call us on: 1300 386 165 or send us an email at: [email protected].

 


Why every business needs email marketing

Why every business needs email marketing

Deciding where to best invest your marketing budget is a tough decision for many businesses. However, if you’re currently at the stage where you are considering whether or not to include email marketing in your digital marketing plan – here at Melbourne Social Co, we want to convince you to!

Read on below for our top reasons why every business needs email marketing:

You stay front of mind:

With so many businesses out there, it’s important to stay at the front of your consumer’s mind, and what better way to do that then by sending them marketing emails straight to their inbox?

With 91% of online users checking their email every day, you have the opportunity to speak directly to your consumer on a regular basis and in a way that can generate some great results.

You generate new leads:

A well-thought out email will generate new leads and sales for your product or service. Email marketing has shown to be the #1 most effective online marketing tool for lead generation for businesses (Ascend 2). The trick? Consult a digital marketing specialist who can create an effective strategy to optimise your email marketing content, captivate your consumer and help generate sales of your product or service.

You can analyse your data:

One of the best parts about email marketing is that you can track and analyse everything! It offers insights into how each email is performing including open and click rates, link clicks and engagement so you can ensure you are continuing to market to your consumer in the most effective way possible.

It’s the most effective way to communicate:

Despite the continued rise and importance of social media, email marketing is still one of the most effective ways to communicate with your consumer. Research shows that email marketing is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers (McKinsey). So what are you waiting for?

A few tips for sending effective emails include:

  • Ensure your emails are of value to your consumer
  • Make your emails engaging and not overly promotional
  • Send your emails out regularly. Approximately every fortnight is best for optimal results

Do these things and you are sure to get the results you’re after!


Are you ready to incorporate email marketing into your digital marketing strategy? Get in touch with your team of digital marketing experts at Melbourne Social Co today.

e: [email protected] – P: 1300 386 165

 

 


How To Stay Motivated As A Business Owner

How To Stay Motivated As A Business Owner

There’s no denying that being a business owner is hard - if it wasn't, everyone would be doing it! And sometimes, staying motivated can be a challenge, especially when you have to deal with the day-to-day ups and downs of running a business.

However, staying motivated, positive and inspired is a must - both for yourself, your employees and ultimately your business!

Unsure how? We've put together our top tips for staying motivated as a business owner to try now.

Remember why you started:

It’s easy to get caught up in the day-to-day running of your business and the stresses that come with it, and sometimes we forget why we even started our business in the first place! Maybe you started your business because you were really passionate about an idea, a product or a service. Maybe you wanted to help people? Maybe you wanted to be your own boss. Regardless of the reasons, it’s important to take some time to reflect on this drive you had when you started, why you wanted to create your brand and channel that through everything you do!

Set goals:

For those occasions when feel like your business is at a standstill and you're stuck in a rut, it’s a good idea to set some realistic goals and work towards them! Start with something small like improving your brand's social media presence or writing a blog. If you're feeling ambitious, plan towards something larger like opening a new bricks and mortar location or running a big marketing campaign.

Each time you achieve a goal, make sure you stop and reflect on how far you’ve come.

Look after yourself:

Sometimes a weekend away, or a big sleep in can do wonders for your physical and mental health and not to mention how you run your business! By looking after yourself, you give yourself the energy and the resources to do the best job you can.

Make sure you make yourself a priority and schedule in some much needed ‘me’ time, whether that’s to hit the gym, curl up on the couch with your pooch or family, or watch trashy TV (Keeping Up With The Kardashians anyone?!)


Do you need some help setting or achieving some of your business’ goals? We're here to help!

Contact us now for more information on how we can work together to continue to grow your business.

e: [email protected] – P: 1300 386 165

 


Using PR To Grow Your Business

Using PR To Grow Your Business

Public Relations is a vital component of any business communications strategy, as it helps to build brand awareness, develop lasting relationships with media, customers and key influencers and showcase your product or service in a new way.

By using a range of PR strategies including pitching for editorial coverage, hosting influencer events, sampling campaigns and distributing media kits, you can get your business ‘out there’ and in the minds of your target audience - leading to increased awareness for your brand.

Read on for 3 ways PR can help grow your business today:

Generate media coverage:

PR is a really great way to generate media coverage about your business and share your story to your target audience through high quality content.

From blogs, magazines, newspapers, TV and radio, the options are endless with ways journalists, bloggers and key influencers can promote your business in an engaging, refreshing and interesting way.

Recent studies have shown that PR is almost 90% more effective than traditional paid advertising, as consumers trust this form of media coverage as it comes from a third party source rather than the business itself.

Showcase your product in a different way:

Whether you choose to host a fun event or simply want to send out beautiful media packages (featuring your product and marketing material) to bloggers, journalists and more, PR gives you the opportunity to showcase your product or service in a new and creative way that helps you stand out from the crowd.

By stepping out of the box and getting creative with your PR strategies, you can increase brand awareness and develop lasting relationship with people that will help to grow your business.

Share your own story:

Perhaps one of the most powerful things about PR is that it gives your business a voice. Through the above-mentioned strategies like media coverage, media packages, events and a whole lot more – you have the chance to share your business story in a positive and respected way that people want to listen to.

By working with PR professionals like us here at Melbourne Social Co, we can help share the great things about your business to your target audience so your business can keep on growing!

Are you ready to use PR to grow and build your business? Get in touch with Melbourne Social Co today!

e: [email protected] – m: 0439 856 522


5 Signs You’re Addicted To Social Media

Here at Melbourne Social Co we are big lovers of social media, however we understand that sometimes it can be a little hard to switch off.

If you are like us and are constantly glued to your phone, you might have a social media addiction! Read on below for 5 telltale signs.

  • It’s the first thing you look at in the morning and the last thing you look at before you go to sleep: 

One of the biggest signs you may be a little too dependent on social media is if you reach for your Facebook, Instagram or Twitter accounts before you even hop out of bed in the morning. This is equally as true if you scroll through your feeds before drifting off to sleep every night instead of reading a book or spending time with your partner and family.

  • You check it constantly: 

According to a study from the PRIA, 13 million Australians are spending 18 hours a day on social media and are logging on to check every five minutes! If you are nodding in agreement that this sounds a little like you (or are questioning how people even last five minutes) then maybe you need to scale it back a bit. Our tip? Allocate a few blocks throughout the day not to check your phone, including at meal times or when talking with friends and family.

  • You post and share EVERYTHING: 

We all have those friends and family members who take to Facebook, Twitter or Snapchat to post hourly updates on their lives. If this sounds like something you do – why not use that time updating your status to catch up with friends or family face-to-face to share your good news.

  • It’s your first choice of recreation: 

Have a spare few minutes in your day? Do you check social media? This is a big sign you love it a bit too much… Instead take use your precious spare time to read a book, go for a run or spend time with loved ones.

  • You have trouble switching off: 

Can you last a whole day or even a few hours without logging onto your favourite networks? If you can’t leave your phone in the other room for fear of missing a notification or new update than you are probably addicted.

  • Switch off and let us take care of things for you

Okay by now you may have realised your way spending too much of your day on social media. Here at Melbourne Social Co, we understand the 'round-the-clock' pressures of managing a digital marketing campaign for your business, and are here to take some of the load off you! If you're after some advice, strategy or amazing digital marketing content for your business or personal brand, feel free to get in touch today.

Contact us:  [email protected]


Why You Need A Personal Brand

Why You Need A Personal Brand

With over 2 million businesses currently trading in Australia, creating a point of difference for your brand and business has never been more important.

That’s why as part of your marketing strategy, you need to implement personal branding to project a relatable and engaging voice behind your business, demonstrate your expertise and ultimately separate yourself and your business from competitors.

If you’re not sure of the value of personal branding, all you have to do is think of Walt Disney, Steve Jobs and Richard Branson (to name a few) whose personal reputation and brand became a well-known asset and advantage in their business careers.

Still not convinced you need a personal brand? Here are a few more reasons why you need to implement personal branding today!

It creates a point of difference:

If you want to create a point of difference for your business in a crowded market place, developing a personal brand is a great place to start. It creates an individuality and uniqueness to your business and gives you the opportunity to share your passion, knowledge and skills in a way that people want to listen to and connect with.

It’s is a life long asset:

One thing you can rely on throughout years of business is your personal brand as it’s a powerful way to showcase what you are good at, who you are, why you are an expert and the best part? It will last a lifetime. A personal brand can create respect, trust and loyalty from your consumers which means they will keep coming back for more.

You can position yourself as an expert:

Whatever product or service you’re selling and promoting, people need to know why they should buy from you above everyone else. When you develop your personal brand you can share your personal stories of success, advice, tips and day-to-day life experiences so audiences can really believe you know what you’re promoting and therefore more likely to purchase what you are offering.

Ready to start presenting your personal brand to the world? From online reputation management to developing your personal brand from scratch, Melbourne Social Co has a variety of services to really make a difference to your career and business.

Get in touch today for more information.

e: [email protected]


4 Reasons Your Business Should Be On Pinterest

4 Reasons Your Business Should Be On Pinterest

One of the fastest growing platforms, Pinterest, has become an essential part of any digital marketing strategy, with its powerful Search Engine Optimisation (SEO) benefits, ability to increase traffic to your business website and an opportunity for pinners to become creatively interactive with your business.

Not convinced? Here are 4 reasons why your business should be on Pinterest.

Your target market is using it:

A recent survey announced that more than 100 million people are on Pinterest, which means there is a large consumer base just waiting for you to connect with. The target market is typically females under 40-years-old, who have broad interests in a range of topics including pets, fashion, food, travel, fitness, creative DIY, business and more.

Pinners want to engage with businesses:

According to Pinterest, a recent study has shown that when pinners were asked if they’d rather follow a celebrity or business, 83% said they would rather follow a business. This means Pinterest encourages active audiences who are keen to know about your product or service and engage in your business inspirations and interests. 

Your pins last forever:

There’s no secret that social media and content marketing is gold for Search Engine Optimisation and Pinterest is no exception. Unlike other forms of SEO strategies, your pins on Pinterest last forever. That means that as search and discovery are at the forefront of what makes pinners engaged, your content will always be there, available and searchable so they can be pinned, clicked on, liked and shared for many years to come.

Pinterest drives traffic:

If one of your main social media objectives is to get people to click through to your website, then Pinterest is the place to be. When you pin an image from your website, it allows pinners to then save that image onto their own boards, or simply click on that image to be taken to your business’s website for more information or to purchase your products or services.

Do you know how to strategically use Pinterest to boost SEO, increase website traffic and create an active online following for your business?

If not - Melbourne Social Co has a range of social media account management and training packages available for your business now.

Contact us for more information: [email protected]


Why your business needs to invest in Facebook advertising

Why your business needs to invest in Facebook advertising

A vital part of any Facebook marketing strategy is Facebook advertising – a great way to increase business awareness, grow page likes, gain valuable insights about your consumer and importantly, increase Facebook engagement and reach allowing you to develop a strong online Facebook community for your business or brand.

Want to know more? Here are some great reasons why your business needs to invest in Facebook advertising now:

Enhanced Audience Targeting:

Thanks to Facebook’s advanced targeting strategies, you can now reach new people who are likely to be interested in your business as well as existing customers by directly targeting them through a variety of tailored demographic variables. These include targeting specific age groups, locations, interests and behaviours so you can grow your online community and promote your business to a larger audience.

Development of An Online Community:

Perhaps one of the most important parts of your Facebook marketing objective is to build an online community around your business that is created through conversation, engagement and interaction between you as the business and your audience. Facebook advertising provokes this, by letting more people interested in your business and business industry see your page, your content and click through to your website to purchase your products or use your service.

Makes Your Content Visible:

Unfortunately with millions of businesses on Facebook, getting your content seen can be tricky, which is why Facebook has declared that paid content will be more visible. Investing in a small amount per week to boost your posts allows them to be seen by your current and new audiences.

Key Consumer Insights:

Thanks to the amazing insights on Facebook, Facebook advertising is a great way to clearly define and understand your audience across all demographic areas as well as to understand what products, services or content types your audiences are most interested in for more effective marketing.

Want to know more? Melbourne Social Co creates outstanding Facebook advertising and social media content tailored to your business through a range of services and packages from our team of specialists.

Contact us for more information: [email protected]