Deciding where to best invest your marketing budget is a tough decision for many businesses. However, if you’re currently at the stage where you are considering whether or not to include email marketing in your digital marketing plan – here at Melbourne Social Co, we want to convince you to!

Read on below for our top reasons why every business needs email marketing:

You stay front of mind:

With so many businesses out there, it’s important to stay at the front of your consumer’s mind, and what better way to do that then by sending them marketing emails straight to their inbox?

With 91% of online users checking their email every day, you have the opportunity to speak directly to your consumer on a regular basis and in a way that can generate some great results.

You generate new leads:

A well-thought out email will generate new leads and sales for your product or service. Email marketing has shown to be the #1 most effective online marketing tool for lead generation for businesses (Ascend 2). The trick? Consult a digital marketing specialist who can create an effective strategy to optimise your email marketing content, captivate your consumer and help generate sales of your product or service.

You can analyse your data:

One of the best parts about email marketing is that you can track and analyse everything! It offers insights into how each email is performing including open and click rates, link clicks and engagement so you can ensure you are continuing to market to your consumer in the most effective way possible.

It’s the most effective way to communicate:

Despite the continued rise and importance of social media, email marketing is still one of the most effective ways to communicate with your consumer. Research shows that email marketing is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers (McKinsey). So what are you waiting for?

A few tips for sending effective emails include:

  • Ensure your emails are of value to your consumer
  • Make your emails engaging and not overly promotional
  • Send your emails out regularly. Approximately every fortnight is best for optimal results

Do these things and you are sure to get the results you’re after!

Are you ready to incorporate email marketing into your digital marketing strategy? Get in touch with your team of digital marketing experts at Melbourne Social Co today.

e: [email protected] – P: 1300 386 165