Why your business needs to invest in Facebook advertising

A vital part of any Facebook marketing strategy is Facebook advertising – a great way to increase business awareness, grow page likes, gain valuable insights about your consumer and importantly, increase Facebook engagement and reach allowing you to develop a strong online Facebook community for your business or brand.

Want to know more? Here are some great reasons why your business needs to invest in Facebook advertising now:

Enhanced Audience Targeting:

Thanks to Facebook’s advanced targeting strategies, you can now reach new people who are likely to be interested in your business as well as existing customers by directly targeting them through a variety of tailored demographic variables. These include targeting specific age groups, locations, interests and behaviours so you can grow your online community and promote your business to a larger audience.

Development of An Online Community:

Perhaps one of the most important parts of your Facebook marketing objective is to build an online community around your business that is created through conversation, engagement and interaction between you as the business and your audience. Facebook advertising provokes this, by letting more people interested in your business and business industry see your page, your content and click through to your website to purchase your products or use your service.

Makes Your Content Visible:

Unfortunately with millions of businesses on Facebook, getting your content seen can be tricky, which is why Facebook has declared that paid content will be more visible. Investing in a small amount per week to boost your posts allows them to be seen by your current and new audiences.

Key Consumer Insights:

Thanks to the amazing insights on Facebook, Facebook advertising is a great way to clearly define and understand your audience across all demographic areas as well as to understand what products, services or content types your audiences are most interested in for more effective marketing.

Want to know more? Melbourne Social Co creates outstanding Facebook advertising and social media content tailored to your business through a range of services and packages from our team of specialists.