Introducing the AI Dividend Fund: Reimagining the Future of Work at Melbourne Social Co
At Melbourne Social Co, we’ve always believed that creativity and innovation thrive when people…
Social Media Strategy vs Social Media Management: What’s the Difference?
If your brand is showing up on social media but not seeing real business results, you’re not…
The True Cost of Hiring a Social Media Manager vs a Social Media Agency
If you’ve ever found yourself searching "social media manager vs agency", you’re not alone.…
How We Onboard New Clients to Set the Relationship Up for Success
(Spoiler: it’s not just a welcome email and a handshake) At Melbourne Social Co, we’re big…
2025 Social Media Trends: What to Expect
As we approach 2025, social media platforms continue to change at a rapid pace, bringing new…
Social Media Updates You Need to Know: November 2024 Edition
At Melbourne Social Co, we’re always keeping our finger on the pulse of social media trends so our…
Why UGC Is the Secret Sauce for Your 2025 Marketing Strategy
User-generated content (UGC) is one of the most authentic, impactful ways to connect with your…
How to Boost Instagram Engagement in 2025: 5 Expert Tactics from Melbourne Social Co
Building a community on Instagram is all about engagement—it’s what keeps your followers coming…
Why Black Friday Matters and How Brands Can Stand Out with Authentic Content
Black Friday has become one of the most critical sales periods of the year, where customers flock…
Why Brands Need to Be Targeting Gen Z as Part of Their Social Media Strategy
Gen Z: they’re the generation that’s rewriting the rules of social media, shaking up digital…
Two exciting new staff appointments at Melbourne Social Co following a strong quarter of growth
Melbourne Social Co is thrilled to announce two new staff appointments, following a very…
Why Lifestyle Brands Need to Leverage TikTok and UGC to Engage with Their Consumers
In today’s fast-paced digital world, lifestyle brands must adapt to ever-evolving social media…
Unlocking the Power of the Female Consumer: Why Partnering with Melbourne Social Co is Your Best Business Move
In the ever-evolving world of lifestyle brands, connecting with your audience is more crucial than…
Unleash the Power of User Generated Content: A Game-Changer for Your Brand
If you're looking to up your social media game, it's time to pay attention to a little something…
What it’s really like to work with a social media agency.
So - you want to work with a social media agency. Well, let’s lay out the process for you,…
Nailing the TikTok Game: Creating Content That Slays!
So, let's break down what types of content are key when it comes to TikTok. 1. Short, Snappy,…
Navigating the LinkedIn Landscape: A Business Owners’ Guide to Social Media Marketing.
If you're reading this, you've probably realised that LinkedIn isn't just a platform for job…
Lessons from a creative agency owner.
Today, our Founder Shelley is sharing 6 lessons she has learnt over the years as a creative agency…
Meet our latest passion project, Approved the Podcast.
Earlier this year, we floated the concept of an agency podcast. Let’s be honest, we ALL LOVE…
Introducing Threads — Everything you need to know about Meta’s new social media platform.
You’ve no doubt heard that Threads, Instagram's new Twitter-like social app has launched! Parent…