At Melbourne Social Co, we’re always keeping our finger on the pulse of social media trends so our clients stay ahead of the curve. Here’s what’s new and noteworthy across your favourite platforms:

WhatsApp Steps Up with Voice Note Transcripts

Finally! WhatsApp is rolling out voice note transcription, making it easier for users to consume audio messages when they can’t listen. This is a big win for accessibility and productivity. If your brand uses WhatsApp for customer engagement, this update could simplify communication for your audience.

Threads Testing Default Feeds

Threads is now letting users select any feed as their default, including the chronological Following feed. This is a game-changer for brands looking to build stronger connections, as it could make content from followers more visible without being buried under the algorithm.

B2B Influencers on LinkedIn Are Power Players

LinkedIn’s latest insights reveal that 67% of B2B buyers engage with influencer content during the consideration phase of their journey. For brands in the B2B space, this is a clear signal to prioritize partnerships with industry thought leaders.

“At Melbourne Social Co, we know how to leverage influencer marketing to build trust and drive results. B2B brands have a huge opportunity to stand out by aligning with authentic voices,” Melbourne Social Co’s Founder Shelley Friesen explains.

TikTok’s Next Move: A Shopping App

TikTok is reportedly developing a dedicated TikTok Shop app to rival e-commerce giants like Amazon. With 67% of TikTok users saying the platform inspires them to shop (even when they didn’t plan to), this move could change the game for e-commerce brands.

“TikTok continues to blur the lines between content and commerce. Brands need to think creatively to meet consumers where they’re spending time,” Shelley advises.

Threads Boosts Search Features

Threads is testing advanced search options, allowing users to search by date or specific accounts. For brands, this means content could become even more discoverable with the right keywords and strategy.

Instagram Upgrades DMs

Instagram has rolled out several new DM features, including nicknames for friends, location sharing, and new sticker packs. These updates are all about personalisation, making conversations more engaging for users—and brands.

“DMs are a direct line to your audience. These updates are a reminder to make your messaging strategy as engaging as your feed content,” Shelley says.

YouTube Launches 2024 Music Recap

YouTube’s take on Spotify Wrapped is here with its 2024 Music Recap. If your brand has a presence on YouTube, this could be a great moment to connect with audiences by reflecting on their year in music.

TikTok Shares Festive Shopping Insights

With the holiday season in full swing, TikTok shared stats revealing that 67% of users are inspired to shop by the platform, even when they weren’t planning to. If you’re running festive campaigns, TikTok is clearly a channel you can’t ignore.

“TikTok’s ability to turn inspiration into action is unmatched. Brands need to lean into this platform for their holiday marketing,” Shelley adds.

What’s Next for Your Brand?

Staying ahead in the fast-paced world of social media is no small feat, but Melbourne Social Co is here to help. From creating scroll-stopping content to crafting full-funnel campaigns, we’ll make sure your brand stays top of mind.

Got a question about any of these updates or want to explore how they can work for your brand? Let’s chat! 🚀