Why Black Friday Matters and How Brands Can Stand Out with Authentic Content

Why Black Friday Matters and How Brands Can Stand Out with Authentic Content

Black Friday has become one of the most critical sales periods of the year, where customers flock to find deals and brands compete to grab attention in a crowded marketplace. But why is Black Friday so crucial, and how can brands make the most of it?

The Importance of Black Friday for Brands

  1. Consumer Spending Boost
    Black Friday kicks off the holiday shopping season, often accounting for a significant portion of yearly revenue for many brands. Shoppers are primed to spend, motivated by discounts, and looking to complete their holiday shopping early.
  2. Customer Acquisition Opportunity
    With heightened interest, Black Friday is a golden chance to reach new audiences who may have been previously unaware of a brand or waiting for a reason to buy. Offering valuable deals can convert these potential customers into long-term followers.
  3. Creating Brand Awareness
    With an increase in shopping activities comes a surge in online traffic. Black Friday campaigns, if crafted strategically, can increase visibility and enhance brand recognition, creating an ongoing impact well beyond the sale period.

Standing Out with UGC-Style Content

With the fierce competition during Black Friday, it’s not enough to simply promote discounts. Shoppers today are looking for authenticity. They’re more likely to engage with brands that resonate with real, relatable experiences over polished ads. That’s where user-generated content (UGC) comes in.

UGC-style content brings a level of trust that’s hard to achieve through traditional advertising. It presents your products or services in an approachable, down-to-earth way that feels more like a recommendation than a sales pitch. Especially in 2024, audiences crave this authenticity—they want to see how a product fits into real life, not just how it looks in a studio.

Melbourne Social Co’s Exclusive Black Friday UGC Offer

At Melbourne Social Co, we know the power of authentic content. That’s why we’re offering a special Black Friday deal on our UGC-style videos: 10 videos for $2,500, a 50% discount on our regular rate. Our team collaborates with a trusted network of UGC creators who align with your brand, making content that’s both relatable and effective.

By booking this package, you’re ensuring your brand shines during the holiday season, standing out with content that consumers are excited to engage with. Limited packages are available, so don’t miss out—book before November 30th to secure your spot.

Let’s make this Black Friday unforgettable for your brand with the authentic, engaging content your audience loves.

Want to chat to our team about your holiday content strategy? Get in touch today.

Want to see what UGC style looks like? Check out a mini showreel of our work for Adairs, Lifely and Lululemon here.


Meet Ebony Coatsworth, Melbourne Social Co

Two exciting new staff appointments at Melbourne Social Co following a strong quarter of growth

Melbourne Social Co is thrilled to announce two new staff appointments, following a very successful quarter for the agency, and a number of marquee new client signings.

The agency is thrilled to welcome Ebony Coatsworth, as a Social Media Executive. Ebony has carved out a really successful personal brand, marketing community and podcast series in ‘Can I Buy You A Coffee’ over the past few yearsand we are thrilled to welcome her to the agency.

We also welcome Amy Torpy this month. Amy comes from a PR agency background and joins Melbourne Social Co as an Account Manager, bringing a wealth of experience across property and hotel portfolios.

We are thrilled to welcome both Ebony and Amy, and look forward to this experienced pairing working on key new client signings such as Oates, Epzen and Essano.


Unlocking the Power of the Female Consumer: Why Partnering with Melbourne Social Co is Your Best Business Move

Unlocking the Power of the Female Consumer: Why Partnering with Melbourne Social Co is Your Best Business Move

In the ever-evolving world of lifestyle brands, connecting with your audience is more crucial than ever. If your target market includes the female consumer (and more specifically Australian women aged 20-45, you’re aiming at a demographic with immense purchasing power and influence. But how do you effectively reach and engage this audience? The answer lies in partnering with a marketing agency that understands them inside and out. Enter Melbourne Social Co.

The Influence of the Female Consumer

Women aged 20-45 are not just consumers; they are trendsetters, influencers, and community builders. Their engagement on social media is not just about staying connected; it’s about discovering, being inspired, and making informed purchasing decisions.

Melbourne Social Co: Your Gateway to Success

Unmatched Understanding of Your Audience: Melbourne Social Co has a deep-seated knowledge of the preferences, behaviours, and values of Australian women in this age group. This insight is invaluable for crafting messages that truly resonate and inspire action.

Strategic Social Media Mastery: Our expertise lies in leveraging the social media platforms that matter most to your audience. We know where they are, what they’re looking for, and how to capture their attention in an authentic and engaging way. From visually stunning Instagram posts to trending TikTok content, we ensure your brand is seen and remembered.

Influencer Partnerships: Influencers play a pivotal role in today’s marketing landscape, especially for female consumers. Melbourne Social Co has cultivated strong relationships with influencers who have the trust and attention of your target market. These collaborations amplify your brand’s reach and credibility, driving engagement and boosting sales.

Compelling Visual Content: Visual appeal is key for women aged 20-45. Our team excels at creating content that not only looks beautiful but also tells a story. Whether it’s a perfectly styled room showcasing your furniture or a captivating video tutorial, our content is designed to inspire and convert.

Building a Loyal Community: Women in this demographic value community and trust. We focus on building a strong, engaged following for your brand, turning customers into loyal advocates. Our campaigns foster a sense of community, encouraging your audience to share their experiences and spread the word.

Why This Matters for Your Business

Choosing to partner with Melbourne Social Co means aligning with a team that doesn’t just know your audience but knows how to connect with them on a deeper level. Our specialised focus ensures your marketing efforts are not only effective but transformative. From enhancing brand awareness to driving sales, we create strategies that deliver real, measurable results.

Investing in a marketing agency with a profound understanding of your primary consumer demographic is a game-changer. Melbourne Social Co can help you unlock the full potential of the female consumer market, turning their interest into lasting loyalty and tangible growth for your brand.

A Proven Track Record

Melbourne Social Co’s track record speaks volumes about our expertise in engaging the female consumer. We’ve successfully collaborated with renowned brands such as DoorDash, Adairs, Lifely, Twinings, and Lululemon, each with its unique challenges and audiences. Our work with these brands has honed our ability to craft compelling campaigns that drive results. These experiences have given us unparalleled insight into what captivates and motivates female consumers, ensuring that we can tailor our strategies to meet their needs and desires effectively.

Ready to elevate your brand? Let’s make your lifestyle brand the top choice for Australian women everywhere.

Want to get a feel for our agency? Check us out on TikTok.


Will AI Replace Social Media Managers? We asked the app Chat GPT to write us a blog on this very topic. Here's what it gave us.

Will AI Replace Social Media Managers?

By now, you’ve no doubt heard of Chat GPT. It’s the AI app that everyone is talking about.

Of course, we’ve been curious, so we thought we’d check it out. We jumped on and asked the AI to write us a blog post on whether or not it’s about to replace us (real life creatives) as Social Media Managers.

Here’s what Chat GPT gave us.

Sure, here's a sample blog post on the topic:

"Will AI Replace Social Media Managers?

As artificial intelligence continues to make advancements in various industries, it's natural to wonder whether AI will replace social media managers. In this blog post, we'll explore the role of AI in the field of social media management and whether it's likely to replace human social media managers.

  1. Automating routine tasks - AI can automate routine tasks such as scheduling posts, generating reports, and analysing data, freeing up social media managers to focus on more strategic and creative work.
  2. Improved efficiency and accuracy - AI algorithms can analyse data and make predictions about the best times to post and the types of content that are most likely to perform well. This can lead to improved efficiency and accuracy, as well as insights into how to optimise social media campaigns.
  3. Limited creative abilities - While AI can automate routine tasks and provide valuable insights, it still lacks the creative abilities and human intuition that social media managers bring to the table. Social media is about connecting with people and creating a sense of community, which requires empathy, emotional intelligence, and the ability to understand the nuances of human behaviour.
  4. The importance of human interaction - Despite the advancements in technology, there is still a strong demand for human interaction on social media. People want to connect with brands and other users in a personal and meaningful way, and social media managers play a crucial role in facilitating these interactions.

In conclusion, while AI can automate routine tasks and provide valuable insights, it is unlikely to replace human social media managers. The importance of human interaction, creativity, and emotional intelligence in social media management make it unlikely that AI will fully replace human social media managers in the near future. However, it's important for social media managers to stay up-to-date with AI developments and to understand how they can work with AI to optimise their efforts and achieve better results."

So there you have it, the AI is telling us that it’s not here to (totally) replace us any time soon. Or is that what it wants us to think… Only time will tell!

In the meantime, if you'd like to work with a team of human, talented creatives - get in touch with us today. Or, check out our latest work on Instagram.

Want to see what others are saying about us? Check out our agency profile on Design Rush here.

Will AI Replace Social Media Managers? We asked the app Chat GPT to write us a blog on this very topic. Here's what it gave us.

Social Media News - January 2023. There is quite a bit happening in Instagram at the moment. Here's a quick rundown.

Social Media News - January 2023

We're back with the latest Social Media News in 2023!

There is quite a bit happening in Instagram at the moment. Here's a quick rundown.

  • Notes - Now you can share your thoughts with friends with up to 60 character messages of just text and emojis!
  • Add Yours - Easily jump on ‘Add Yours’ trends, by inviting friends to participate in 'Add Yours' by tapping pass it on when you see a prompt that reminds you of them.
  • Candid Stories - It’s all about keeping it real on the ‘gram these days and the new candid story option is no exception. Capture what you’re doing right now in a story that’s only visible to other friends who also share their candid update.
  • Group Profiles - The new update will allow you to create and join a new Group Profile where you can share posts and stories in a seperate dedicated profile that is only visible to the profile and members.
  • Collaborative Collections - Connect with friends who have the same interests by saving posts to a collaborative collection in your group or DMs!

How will the latest social media news affect business?

All of these new updates reinforce Instagram’s focus on supporting connections and private interactions on the platform.

The Group Profile update and Collaborative Collections features are of particular note to businesses, who can begin to think of new ways to engage their audience.

Group Profiles could be a great way to promote community building and interaction for your brand, by using this new feature to encourage members to share additional content such as behind the scenes content or UGC (think things like recipes using your product or users #OOTD featuring your brand).

The Collaborative Collections feature further entices brands to ensure content that is being posted is of high value so it is more likely to be saved in a collaborative collection group / DM.

Do you want to discuss the latest social media news or your social media strategy with our expert team? Get in touch today.

Want to keep up with our latest business news on LinkedIn? Follow us here.

Social Media News - January 2023. There is quite a bit happening in Instagram at the moment. Here's a quick rundown.
Social Media News - January 2023. There is quite a bit happening in Instagram at the moment. Here's a quick rundown.

Ten tips to leading a more productive life

Ten tips to leading a more productive life

Do you find yourself clicking your pen an hour after you sit down at your desk? Do you take a few too many coffee breaks just so you can escape the office? Here are ten tips to help you lead a more productive life both in the office and at home.

  1. To-do lists (tackle the toughest to-do first)

To-do lists help organize our chaotic lives, so start writing friends! Even better, write tomorrow’s to-do list today. Before you go to bed each night, jot down the list of jobs you want to complete tomorrow. You’ll have a head start for the following day! #winning

  1. Switch off

A good nights sleep is super important if you want to be a fully functioning adult the following day. Switching off your mobile phone will stop you from checking Instagram at 2am, leading to an amazing sleep. If you’re feeling daring, you could even leave your phone outside your bedroom (gasp!)

  1. Exercise regularly

Exercise is great because it gives us more energy (yay!) When you exercise, the brain releases serotonin, which stimulates positive moods and emotions. Exercise also increases blood flow to the brain, sharpening awareness and alertness.

  1. Set goals

Setting goals that are achievable yet difficult will help push you to greater success. Writing goals down on a piece of paper and making them visible everyday means you’re more likely to focus on achieving them!

  1. Start your day early

Okay so waking up at 5:30am might be a hard ask, but getting up when the sun does has its benefits. Completing tasks early in the day leaves you feeling accomplished by 10am and gives you the confidence to tackle the rest of the day. Not to mention you have the whole evening to relax!

  1. Organize your office space

Your environment is important factor when it comes to productivity. Try de-cluttering your desk, adding some plants and perhaps burning a candle. This will create an environment that makes you feel positive and creative. 

  1. Stop multi-tasking

As much as we’d love to believe otherwise, it’s near impossible to do more than one thing at a time. Free your mind (and your desktop) of distractions so you can focus on one task at a time. 

  1. Eat well

Eating well and drinking plenty of water is important for both our physical and mental health. A study by the British Journal of Health Psychology highlighted that the more fruits and vegetables people consumed, the happier, more engaged, and more creative they tended to be.

  1. Take frequent breaks

We’re all guilty of thinking we’re superhuman and that we’re able to sit at our desk working for four hours straight. Our brains can only function for so long so remember to take breaks throughout the day; stretch, grab a coffee, have a snack, or walk around the block. You’ll feel refreshed and ready to conquer the next task!

  1. Utilize your commute

If you use public transport to get to and from work each day, use the journey wisely. Instead of spending half an hour in the office checking emails, why not go through them on your commute. If you’re stuck in traffic driving to work, put on a podcast! Try Girlboss Radio with Sophia Amoruso.

We hope these tips help you overcome that slump of productiveness we all go through every now and then.

Do you have any productivity pointers of your own? Share them with us in the comment section below.