We’re back with the latest Social Media News in 2023!
There is quite a bit happening in Instagram at the moment. Here’s a quick rundown.
- Notes – Now you can share your thoughts with friends with up to 60 character messages of just text and emojis!
- Add Yours – Easily jump on ‘Add Yours’ trends, by inviting friends to participate in ‘Add Yours’ by tapping pass it on when you see a prompt that reminds you of them.
- Candid Stories – It’s all about keeping it real on the ‘gram these days and the new candid story option is no exception. Capture what you’re doing right now in a story that’s only visible to other friends who also share their candid update.
- Group Profiles – The new update will allow you to create and join a new Group Profile where you can share posts and stories in a seperate dedicated profile that is only visible to the profile and members.
- Collaborative Collections – Connect with friends who have the same interests by saving posts to a collaborative collection in your group or DMs!
How will the latest social media news affect business?
All of these new updates reinforce Instagram’s focus on supporting connections and private interactions on the platform.
The Group Profile update and Collaborative Collections features are of particular note to businesses, who can begin to think of new ways to engage their audience.
Group Profiles could be a great way to promote community building and interaction for your brand, by using this new feature to encourage members to share additional content such as behind the scenes content or UGC (think things like recipes using your product or users #OOTD featuring your brand).
The Collaborative Collections feature further entices brands to ensure content that is being posted is of high value so it is more likely to be saved in a collaborative collection group / DM.
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