The rise of video marketing
If there’s one social media trend your business needs to tap into in 2017 it’s video marketing! From Facebook Live, Instagram stories to the cute and quirky Boomerangs on our Instagram feeds, the options on how to engage with your consumer on social media with video content are endless.
Ready to start including video in your digital marketing strategy? Read on below for more insight into how video content will lead the way this year:
Facebook Live:
Facebook Live is a great way to captivate your audience, create an engaging conversation with your followers and connect with them instantly. Facebook Live gives you a range of options to market to your customers, from demonstrating a product or service, answering FAQs or showcasing some great behind the scenes content. The trick? Prepare in advance, you only get one shot at going live!
It’s all about the stories:
From Snapchat to Instagram stories, businesses now have the opportunity to continue to give their customers updates on their business in ‘real time’ with content that only last 24 hours. These stories are a great way to showcase some engaging behind the scenes content including the day-to-day running of your business or an event or photoshoot. As the stories aren’t permanent, you can be as ‘real’ as you like and don’t have to focus on aesthetically perfect imagery, rather on uploading content that keeps your fans interested.
The power of multiple platforms:
Perhaps one of the best things about video content for businesses is that you can share it across all of your social media platforms! Recent statistics have shown that 85% of adults aged 18-49 use multiple devices at the same time, meaning you have the opportunity to share your video content to someone on your YouTube channel, who is also scrolling through their Instagram feed and checking Facebook all at the same time!
And the best part? Your consumers want to watch it:
There’s a reason video content is becoming so popular, and that’s because your consumers actually want to watch the content. Four times as many consumers would prefer to watch a video about a product than to read about it, which means your consumer is already open to looking at your content, you just have to captivate them!
Are you ready to start including video content into your social media marketing plan this year? Contact your team of content creators at Melbourne Social Co today.
e: [email protected] – P: 1300 386 165
2017's Social Media Trends
It's the beginning of a brand new year, which means it’s the perfect time to evaluate your current digital strategy and include new social media trends into your plan for 2017.
As the social media space is ever-changing and new trends are emerging every day, we’ve rounded up some of the biggest social media trends to leverage in 2017, so you can take your business’s social media marketing to the next level!
Read on below for the top trends:
Live video
There’s no denying that video played a vital role in marketing in 2016, from Facebook Live to Instagram Stories, Snapchat and the continued growth of YouTube and its ‘mega stars’.
In 2017, expect to see more brands tapping into the power of video, through live-streaming events and seminars on their social media networks as a way to boost their social media reach and consumer engagement.
This will be predominately posted through Facebook Live and Instagram Stories, which means if you haven’t started using these great features, now is the time to integrate them into your social media marketing strategy.
One stop shop:
As consumers are spending more and more time on social media, it’s no surprise the our favourite social media channels are slowly turning into a ‘one stop shop’ for everything from accessing great content to purchasing products or services.
This is signaled by Pinterest’s buyable pins and Instagram’s newly formed shopping platform which will soon give consumers the opportunity to view pricing information on products and click a link to purchase the items of interest.
The aim is to give consumers everything they want all on one site, so they don’t have to veer away from the platform for anything else.
Facebook isn’t going anywhere!
There has been increasing doubt over the past few years about the relevance of Facebook in the digital marketing space, especially thanks to the rise of platforms like Instagram and Snapchat. However, statistics are showing that Facebook is still the most used social media platform around the globe for both end users and B2B brands which means you shouldn’t discount it from your marketing strategy.
While it’s true that consumers are using new platforms like Snapchat and Instagram, they are not replacing Facebook, rather using it in conjunction with the other platforms.
The decline of organic reach:
In 2016 we saw the increasing decline of organic reach on platforms like Facebook and Instagram, with greater preference given to accounts that use paid advertising along with producing great, authentic and quality social media posts.
This means in the New Year it’ll be even harder to get your content ‘out there’ without putting a bit of money behind your social media content. Your budget doesn’t have to be large, but any money you can put towards Facebook/Instagram advertising will really make a difference.
Do you need help tapping into these social media trends in 2017? Get in touch with your digital marketing experts Melbourne Social Co today!
e: [email protected] – P: 1300 386 165.
New Year Business Resolutions You Need To Make Now
The start of a New Year is a good time to reflect on your businesses progress over the past year and plan for the future.
From launching a venture you’ve been dying to get off the ground to having more ‘me’ time, read on for our top New Year’s business resolutions that you need to make now!
Plan for your business:
Too often we make business development the last thing on our to-do list when really it should be at the top! Rather than just focusing on the day-to-day running of the business, this year allocate time for yourself/and your team to put the development of your business first. Use that time to plan for new ventures, events or marketing strategies, or to tackle a business problem you’ve been putting off.
You’ll be amazed and how spending a little time each week can really help your business grow and develop.
Take time out for you:
In order to run your business in the most effective way possible, you need to be inspired and motivated! This is hard to achieve when you’re constantly on the go, so it’s important to allocate a few hours to take time out for yourself throughout the week. If you struggle to find the time, make sure you schedule it into your calendar like you would any other meeting. Trust us! The world can wait for a few hours.
Use your ‘me’ time to switch off, relax, play a sport, spend time with family and friends – whatever it is that makes you feel great!
Let go of what isn’t working and try something new:
The New Year is a great time to evaluate where your business is at, what’s working and what isn’t. Be brave enough to let go of things that aren’t doing your business any good, and take the leap to try something new.
New things you could try in 2017 could be kick-starting a great marketing campaign, launching an online store or running an event. Let go of what’s holding you back and give something new a go.
Choose your priorities:
Every day we wake up to a long to-do list and unfortunately we can’t do it all! So instead of trying to tackle everything, learn to focus on your business’s priorities, delegate the non-essentials and be content to not always complete everything on your list. This will help you be less-stressed and more focused on the business tasks that really matter.
What are your business resolutions for the New Year? Comment and share with us below!
If embarking on a digital marketing campaign is one of your business goals for 2017, get in touch with our team of experts today.
e: [email protected] – P: 1300 386 165.
How to unwind at the end of a busy year
As 2016 is drawing to a close it’s a great opportunity to take some time out during the Christmas and New Year period to unwind and recharge.
Unsure where to start? Check out our top tips below!
Switch off:
While there’s no doubt that we love social media here at Melbourne Social Co, sometimes even we need a little time out from the online world. Taking a few hours (or days!) to switch off will help your feel more inspired and motivated.
Just ensure you continue to schedule your businesses social media content while you switch off – better yet, engage a social media manager to create, distribute and monitor your social media activity for your business while you're offline.
Spend time with your family:
There’s nothing quite like spending quality time with your loved ones, so make sure you lock in some time for a little family fun! Whether you choose to relax on the couch with a movie, or head away for a mini vacation, taking time out with the people who matter in your life will lift your spirits and recharge your energy.
Have a change of scenery:
Throughout the year, sometimes we get so caught up in our routines that we forget to experience the amazing world around us! It may be a cliche, but sometimes we really do need to stop and smell the roses! This holiday season, try to take a few days to jet off to a different location or head somewhere you’ve never been before – even if it’s a great local beach, or walking track that you’ve been dying to go to.
Get inspired:
In order to begin the New Year in the right frame of mind, it’s important to take some time to get inspired! Attend a seminar, organise a coffee catch up with a person you admire or read a great book from an inspiring author– the options are endless!
Make sure you write down what it is about these things that inspire you so you can aim to action them in your 2017 goals!
Relax:
Seems simple doesn’t it? But see if you can spend some time doing absolutely nothing! Watch a movie, go for a walk or just have a sleep-in. All of these non-work related activities are vital to help you begin a new year with a fresh and recharged mind.
How are you unwinding at the end of this year? Comment and share with us below!
If you need help taking your social media marketing to the next level in 2017 make sure you get in touch with our expert team here at Melbourne Social Co.
e: [email protected] – P: 1300 386 165