Creative Agency VS In-House Employee
Creative Agency VS In-House Employee - What is the right fit for your business?
Are you looking to recruit a marketing and social media superstar? Take a minute to consider if an in-house employee is the right fit, or if you should instead, consider hiring a creative agency.
Did you know, that the cost of working with a premium boutique agency such as Melbourne Social Co is generally equal to, or sometimes even less than, that of a junior in-house employee?
Melbourne Social Co’s team of fifteen is made up of specialist digital marketers, brand strategists, content creators, social media managers, web developers and PR gurus. Our team is increasingly sought after by businesses seeking a dedicated digital employee – because we’re able to provide the creative skills and expertise of an entire team at rates comparable to a single employee.
In our experience, it's really difficult to find one employee who can cover all aspects of the marketing and social media space, from strategy, through to creating content (photography, videography and graphic design,) managing online communities, running ad campaigns, engaging influencers, analysing results and more. (If you do happen to find this person, hold on to them!)
As part of your monthly package with Melbourne Social Co, you gain access not only to our entire team and knowledge base, but to our industry connections, our software programs, our training platform, our studio and extensive props department and more. We can also extend our service to you well beyond the traditional 9-5 confines, meaning you have coverage across the clock on social media and your brands’ digital assets.
When you engage our team, you work closely with a dedicated Account Manager, who position themselves as an extension of your team. Coffee date? Count them in. A quick text message to run an idea past them? Fire away! Weekly phone catch-ups to discuss progress? Of course! Your Account Manager will get to know your business like it’s their own, and will become a passionate advocate for your brand.
Here at Melbourne Social Co, we don’t waste time. As a creative agency, we know how to work efficiently and productively, as every hour we work is accounted for. We’re used to working in a fast-paced environment, we buzz with creativity and we love to get results. We genuinely love building relationships with our clients, and enjoy nothing more than being a part of, and celebrating their successes.
Because you only pay for the work you commission, what you won’t find us doing on your time is; sitting behind a desk in your office from 9-5, scrolling online shopping sites, taking extended lunch breaks, calling in sick every month – the list goes on! (And yes of course we scroll online shopping sites and we love to lunch in our own time, we’re Melburnians after all!)
Almost convinced? We’d love to shout you a coffee and chat further about why a creative agency is the way to go - reach out to us and we’ll pencil it in.
Is bigger better when it comes to a marketing agency?
Do you believe boutique agencies create more authentic relationships with clients? If so, why?
Absolutely! One of the major perks of business’s working with a boutique agency is that you get a much more personalised experience with our Account Managers as we have a manageable client base so we can really dedicate our time and energy to each and every one of our clients.
At Melbourne Social Co, we pride ourselves on the close relationships we have with our clients – we want them to feel like we are just an extension of their team! This kind of relationship helps us to do our best work, as we’re always communicating with our clients we get to know their business inside out so we can produce content that hits their targets and that we know they’ll love!
Is bigger better when it comes to a marketing agency?
Not at all. In fact, I think it’s very much the opposite.
Working with a boutique agency has many benefits from offering a more personalised service that can be tailored to individual clients and their needs (no more one size fits all packages!), to being more cost effective. We also have an ‘all hands on deck’ approach, which allows senior members of our team to oversee all accounts big and small and lend their input and expertise.
What’s your opinion on boutique agency, versus, one in house employee?
Working with a boutique agency is great way to get the skills of 5 or so people, for the price that’s usually equal or less than a full-time junior employee’s annual salary. When we work on our client’s accounts, we combine the skills of our content creators, copywriters, community managers, Facebook ad experts and account managers so we always have an expert working on the different elements of our client’s campaigns. It’s rare to find an employee who is an expert in all of those areas!
In recent times, larger, more traditional marketing agencies have been seen to use identical and standard marketing approaches. Do you believe that boutique agencies offer a more innovative and unique approach?
Without the confines of a larger agency, a boutique agency can remove the red tape, so we can get creative, try new and interesting ideas without having to get sign-off from various senior staff or board members. This means we can produce out-of-the-box content for our clients that is different to all the other digital marketing content and strategies on the market. This is the best way to get your business to stand out from the rest and get some serious results!
What flexibility does a boutique marketing agency offer?
A whole lot! From our packages (we tailor them to suit you!), to deadlines, to your entire digital marketing strategy. We get that your business is different from any other, and we work with you to offer you a digital marketing service that best works for you.
Do you believe that boutique agencies offer a more streamlined and responsive approach?
Certainly. As we are juggling a lesser client base and have account managers dedicated to managing only a handful of clients at a time, we are always flexible and super responsive to our clients wants and needs.
What is your favourite part of working at a boutique marketing agency?
Our clients are so varied! We have the opportunity to work with clients big, medium and small so each client and each campaign is totally different. Keeps things interesting!
Want to pencil in some time with Rebekah and the rest of our team to chat about your creative requirements? Contact us today to schedule in a session with our team.