4 Ways To Build Your Personal Brand
Regardless of whether you’re a business owner, employee or on the hunt for new work, developing a professional personal brand on and offline is a great way to establish authority and credibility within your industry.
So how can you build your personal brand, in order to showcase the best 'you' possible? Here are 4 places to start.
1. Audit your online presence:
Do a quick google search on your name. Are you happy for a potential client or employer to see those search results?
One of the simplest and easiest ways to start creating a professional personal brand is to audit your online presence. That means going through all your social media channels and removing any unprofessional images or content so you can put your best foot forward! Yes - that means deleting those party pics from your high school days. Make sure you use a professional profile picture and only post content you’d be happy for a client or potential employer to view.
(If you're not quite ready to remove your historical happy snaps, you can always set these particular social media profiles to private. Just be careful when accepting friend requests from co-workers or industry peers.)
2. Create a LinkedIn profile:
After you’ve audited your existing online presence, the next step is to create a LinkedIn profile - if you don’t already have one. LinkedIn is a great way to showcase your experience and skills, search for jobs, seek new business opportunities and network with likeminded industry professionals.
It’s important that you create a standout profile that will draw the attention of potential clients, customers or employers. Here’s how!
3. Secure a personal website:
If you really want to stand out from the crowd, why not create your very own personal website? Having a personal website is one of the best ways to increase your name ranking on Google and provide a professional hub where you can present your experience, skills and expertise in your field. Don't worry, your website doesn’t have to be extensive, it just needs to showcase your resume, some great blog posts, an 'about' section and contact information.
4. Add some value:
In order to separate yourself from your competitors and present yourself as an authority in your industry, it’s always important to provide value to those you connect with. A good way to do this could be by writing a blog on your personal website, adding some great tips and tricks to your social media posts, or offering to help out a new connection to make a lasting impression.
Do you need help showcasing your personal brand online? Here at Melbourne Social Co we are experts at getting your brand “out there!”
Contact us now for more information.
e: [email protected] – P: 1300 386 165
The Lowdown on Search Engine Optimisation
Chances are you’ve heard of the term Search Engine Optimisation (or as it’s commonly referred to – SEO) however you may be a little confused about what it actually is, why you need it and how to implement an SEO strategy for your business.
But never fear! If you are having some trouble understanding Search Engine Optimisation read on below as we break down some of the basics so you can improve your website or blog today.
SEO Basics:
What is it?
SEO refers to the process of implementing strategies to optimise your online content to make it easier for people to find your website when they search on Google. As there are many websites competing with yours to be ranked high on Google's pages, it’s vital to use key techniques to increase your visibility online and make your website stand out from the rest. These techniques focus on the concept of creating high quality and authentic online content, with the help of keywords, social media accounts, new and engaging content, original images and more.
Why do I need it?
SEO is vital for any business that wants to increase their visibility on Google, resulting in increased traffic and overall sales. Whether you are a new business or an established company, it’s essential to start implementing these strategies today.
How can I do it?
In order to increase your website visibility on search engines there are a variety of key tactics you can implement. However it’s important to know that Search Engine Optimisation takes time and your main goal should be to produce amazing and unique online content that consumers love and engage with, in conjunction with essential SEO techniques. If you combine these two concepts, not only will your ranking continue to grow, but you'll be engaging potential customers/fans as well, encouraging them to keep coming back to your site.
Here are some great SEO tips to get you started:
- Identify and use relative keywords throughout your website content
- Distribute your website content through a variety of online channels including social media, blogs and email marketing
- Create quality, authentic content that engages your fans and consumers
- Add a blog onto your website so you can integrate quality content, keywords and unique images
- Use unique and original images across all your online channels
- Ensure your site is mobile friendly
Do you need some help implementing the above strategies and more to increase your website’s Search Engine Optimisation? Melbourne Social Co can help you! Contact us today.
5 Signs You’re Addicted To Social Media
Here at Melbourne Social Co we are big lovers of social media, however we understand that sometimes it can be a little hard to switch off.
If you are like us and are constantly glued to your phone, you might have a social media addiction! Read on below for 5 telltale signs.
- It’s the first thing you look at in the morning and the last thing you look at before you go to sleep:
One of the biggest signs you may be a little too dependent on social media is if you reach for your Facebook, Instagram or Twitter accounts before you even hop out of bed in the morning. This is equally as true if you scroll through your feeds before drifting off to sleep every night instead of reading a book or spending time with your partner and family.
- You check it constantly:
According to a study from the PRIA, 13 million Australians are spending 18 hours a day on social media and are logging on to check every five minutes! If you are nodding in agreement that this sounds a little like you (or are questioning how people even last five minutes) then maybe you need to scale it back a bit. Our tip? Allocate a few blocks throughout the day not to check your phone, including at meal times or when talking with friends and family.
- You post and share EVERYTHING:
We all have those friends and family members who take to Facebook, Twitter or Snapchat to post hourly updates on their lives. If this sounds like something you do – why not use that time updating your status to catch up with friends or family face-to-face to share your good news.
- It’s your first choice of recreation:
Have a spare few minutes in your day? Do you check social media? This is a big sign you love it a bit too much… Instead take use your precious spare time to read a book, go for a run or spend time with loved ones.
- You have trouble switching off:
Can you last a whole day or even a few hours without logging onto your favourite networks? If you can’t leave your phone in the other room for fear of missing a notification or new update than you are probably addicted.
- Switch off and let us take care of things for you
Okay by now you may have realised your way spending too much of your day on social media. Here at Melbourne Social Co, we understand the 'round-the-clock' pressures of managing a digital marketing campaign for your business, and are here to take some of the load off you! If you're after some advice, strategy or amazing digital marketing content for your business or personal brand, feel free to get in touch today.
Contact us: [email protected]