Regardless of whether you’re a business owner, employee or on the hunt for new work, developing a professional personal brand on and offline is a great way to establish authority and credibility within your industry.

So how can you build your personal brand, in order to showcase the best ‘you’ possible? Here are 4 places to start.

1. Audit your online presence:

Do a quick google search on your name. Are you happy for a potential client or employer to see those search results?

One of the simplest and easiest ways to start creating a professional personal brand is to audit your online presence. That means going through all your social media channels and removing any unprofessional images or content so you can put your best foot forward! Yes – that means deleting those party pics from your high school days. Make sure you use a professional profile picture and only post content you’d be happy for a client or potential employer to view.

(If you’re not quite ready to remove your historical happy snaps, you can always set these particular social media profiles to private. Just be careful when accepting friend requests from co-workers or industry peers.)

2. Create a LinkedIn profile:

After you’ve audited your existing online presence, the next step is to create a LinkedIn profile – if you don’t already have one. LinkedIn is a great way to showcase your experience and skills, search for jobs, seek new business opportunities and network with likeminded industry professionals.

It’s important that you create a standout profile that will draw the attention of potential clients, customers or employers. Here’s how!

3. Secure a personal website:

If you really want to stand out from the crowd, why not create your very own personal website? Having a personal website is one of the best ways to increase your name ranking on Google and provide a professional hub where you can present your experience, skills and expertise in your field. Don’t worry, your website doesn’t have to be extensive, it just needs to showcase your resume, some great blog posts, an ‘about’ section and contact information.

4. Add some value:

In order to separate yourself from your competitors and present yourself as an authority in your industry, it’s always important to provide value to those you connect with. A good way to do this could be by writing a blog on your personal website, adding some great tips and tricks to your social media posts, or offering to help out a new connection to make a lasting impression.

Do you need help showcasing your personal brand online? Here at Melbourne Social Co we are experts at getting your brand “out there!”

Contact us now for more information.

e: [email protected] – P: 1300 386 165